1Chapter 1 Consumer behaviour in Digital age
245.4 Benefits of digital marketing
21.1 Evolution of consumer behaviour
255.5 Types of digital marketing approaches: Pull and push
31.2 Understanding in the consumer in new digital age
265.6 Types of online presence
41.3 Challenges to consumer policy in digital age
275.7 Summary
51.4 Summary
285.8 Exercise : References
61.5 Exercise : Reference
29Chapter 6 Understanding social media Marketing
7Chapter 2 Branding in digital age
306.1 Summary
82.1 Fundamentals for building strong brands in digital age
316.2 Exercise : Reference
92.2 Enduring brands in digital age
32Chapter 7 Crafting a digital advertising plan
102.3 Marketing brand in the digital age
337.1 Summary
112.4 Summary
347.2 Exercise : Reference
122.5 Exercise : References
35Chapter 8 Developing a content marketing strategy
13Chapter 3 Marketing mix of digital age
368.1 Summary
143.1 Summary
378.2 Exercise
153.2 Exercise : Reference
38Reference
16Chapter 4 The impact of digital innovations on marketing and consumers (pt. 1)
399.1 Summary
17Chapter 4 The impact of digital innovations on marketing and consumers (pt. 2)
409.2 Exercise
184.1 Summary
41Reference
194.2 Exercise : Reference
42Chapter 10 Applying website analytics to your digital marketing
20Chapter 5 Digital marketing
4310.1 Summary
215.1 Introduction
4410.2 Exercise
225.2 History and evolution
45Reference : Appendix A; Glossary
235.3 Difference between traditional marketing and digital marketing
46Index
