61.5 Branding case study
547.1 Pepsi: 7.1.1 How did Brand Pepsi become successful?
71.6 Branding as an identity
557.2 Duracell: 7.2.1 How did Brand Duracell become successful?
81.7 Summary
567.3 Heineken: 7.3.1 How did Brand Heineken become successful?
91.8 Exercise
577.4 Danone : 7.4.1 How did Brand Danone become successful?
10References
587.5 How are distinction brands built?
11Chapter 2 Innovation brands
597.6 Summary
122.1 Adidas: 2.1.1 How did the Brand Adidas become successful?
607.7 Exercise
132.2 Sony: 2.2.1 How did the Brand Sony become successful?
61References
142.3 Xerox: 2.3.1 How did the Brand Xerox become successful?
628.1 Rolex: 8.1.1 How did the Brand Rolex become successful?
152.4 How are Innovation brands built?
638.2 Louis Vuitton: 8.2.1 How did the Brand LV become successful?
162.5 Summary
648.3 Burberry: 8.3.1 How did Brand Burberry become successful?
172.6 Exercise
658.4 Tiffany & Co: 8.4.1 How did the Brand Tiffany become successful?
18References
668.5 How to build Status brands?
19Chapter 3 Pioneer Brands
678.6 Summary
203.1 Heinz: 3.1.1 How did the Brand Heinz become successful?
688.7 Exercise
213.2 Kellogg’s: 3.2.1 How did the Brand Kellogg’s become successful?
69References
223.3 Gillette: 3.3.1 How did the Brand Gillette become successful?
70Chapter 9 Responsibility brands
233.4 Colgate : 3.4.1 How did the Brand Colgate become successful?
719.1 Johnson & Johnson: 9.1.1 How did the Brand Johnson & Johnson become successful?
243.5 How are Pioneer brands built?
729.2 Ben & Jerry’s : 9.2.1 How did the Brand Johnson & Johnson become successful?
253.6 Summary
739.3 MAC: 9.3.1 How did the Brand MAC become successful?
263.7 Exercise
749.4 HP: 9.4.1 How did the Brand Hewlett- Packard become successful?
27References
759.5 How to build Responsibility brands?
284.1 MTV: 4.1.1 How did the Brand MTV become successful?
769.6 Summary
294.2 Harry Potter: 4.2.1 How did the Brand Harry Potter become successful?
779.7 Exercise
304.3 Barbie: 4.3.1 How did Brand Barbie become successful?
78References
314.4 Disney: 4.4.1 How did Brand Disney become successful?
7910.1 Apple: 10.1.1 How did the Brand Apple become successful?
324.5 How are Distraction brands built?
8010.2 Harley-Davidson: 10.2.1 How did the Brand Harley- Davidson become successful?
334.6 Summary
8110.3 Jack Daniel’s: 10.3.1 How did the Brand Jack Daniel’s become successful?
344.7 Exercise
8210.4 Amazon: 10.4.1 How did the Brand Amazon become successful?
35References
8310.5 How to build Emotion brands?
36Chapter 4 Streamlined brands
8410.6 Summary
375.1 Cosmopolitan: 5.1.1 How did the Brand Cosmopolitan become successful?
8510.7 Exercise
385.2 Nokia : 5.2.1 How did the Brand Nokia become successful?
86References
395.3 Toys ‘R’ Us: 5.3.1 How did the Brand Toys ‘R’ Us become successful?
8711.1 Coca cola: 11.1.1 How did the Brand Coca cola become successful?
405.4 Subway: 5.4.1 How did the Brand Subway become successful?
8811.2 Domino’s Pizza: 11.2.1 How did the Brand Domino’s Pizza become successful?
415.5 How are Streamlined brands built?
8911.3 Dell: 11.3.1 How did the Brand Dell become successful?
425.6 Summary
9011.4 FedEx: 11.4.1 How did the Brand FedEx become successful?
435.7 Exercise
9111.5 How to build Emotion brands?
44 References
9211.6 Summary
45Chapter 6 Muscle brands
9311.7 Exercise
466.1 IBM : 6.1.1 How did the Brand IBM become successful?
94References
476.2 Wal-Mart: 6.2.1 How did the Brand Wal-Mart become successful?
95Glossary
486.3 McDonald’s: 6.3.1 How did the Brand McDonald’s become successful?
