1Chapter 1 Branding
56Quick Recap
21.1 Introduction
57Questionnaire
31.2 Theory of Brand Culture
58References
41.2.1 Brand Compass
59 Chapter 8 AI Versus Humans
51.2.2 Brand Culture
608.1 Introduction
61.2.3 Brand Personality
618.2 Is It A Competition or a Collaboration?
71.2.4 Brand Architecture
628.3 What is the Difference?
81.3 Name and Tagline
63Quick Recap
91.4 Brand Identity
64Questionnaire
101.5 Voice and Messaging
65References
111.6 Brand Website
66Chapter 9 Personal Brand
12Quick Recap
679.1 Introduction
13Questionnaire
689.2 Personal Traits for People Successful in Personal Branding
14References
699.3 Reasons for Personal Branding
15 Chapter 2 Brand Awareness
70Quick Recap
162.1 Introduction
71Questionnaire
172.2 Brand Recognition
72References
182.3 Brand Recall
73Chapter 10 Guilty Brands
19Quick Recap
7410.1 Introduction
20Questionnaire
7510.2 Cases Where Audience Found a Major Fault with Branding
21References
7610.3 Key Lessons to Learn Here
22Chapter 3 Brand to Business
77Quick Recap
233.1 Introduction
78Questionnaire
243.2 Consumer Decision Making
79References
253.3 Brand Benefits
80 Chapter 11 Pros and Cons of AI
26Quick Recap
8111.1 Introduction
27Questionnaire
8211.2 Pros
28References
8311.3 Cons
29 Chapter 4 Brand ROI
84Quick Recap
304.1 Introduction
85Questionnaire
314.2 Types of Brand Equity Models
86References
324.3 How Branding Generates ROI?
87Chapter 12 Affecting Perception
33Quick Recap
8812.1 Introduction
34Questionnaire
89Quick Recap
35References
90Questionnaire
36 Chapter 5 Brand Champions
91References
375.1 Introduction
92Chapter 13 Brand Process
385.2 Conversational Marketing
9313.1 Introduction
395.3 The Case of Conscious Branding
9413.2 Components of Brand Process
405.4 The Case of Honest Branding
9513.3 Marketing Communication
41Quick Recap
96Quick Recap
42Questionnaire
97Questionnaire
43References
98References
44Chapter 6 Artificial Intelligence
99Chapter 14 Future of AI
456.1 Introduction: 6.1.1 What Is AI?
10014.1 Introduction
466.2 Importance of AI Adoption
10114.2 Sales
476.3 Targeted Marketing Strategies
10214.3 Marketing
486.4 Use of AI in Advertising
10314.4 Customer Services
49Quick Recap
10414.5 Redesigning the Future of Design
50Questionnaire
10514.6 Marketing Campaigns
51References
106Quick Recap
52 Chapter 7 Artificial Behaviour
107Questionnaire
537.1 Introduction
108References
547.2 Models Under Artificial Behaviour
109Glossary
557.3 Awareness With AI
