11.1 Overview
15515.2 Summary
21.2 Rationality
15615.3 Exercise : References
31.3 Principles of Behavioral Economics
15716.1 Introduction
4Principle 1:
1581. Economic Development:
5Principle 2:
1592. Difference and Discrimination by Race and Gender:
6Principle 3:
1603. Finance and Economic Crises:
7Principle 4:
1614. Environmental problems and Climate Change:
8Principle 5: The Overconfidence Effect
16216.2 The History and Development of behavioral
9Principle 6: Temporal Discounting
163 economy
10Principle 7: Anchoring And Framing
16416.3 Summary
11Principle 8: Social Norms
16516.4 Exercise: References
121.4 History : History and Economic Theory of the Human Beings
16617.1 Introduction : Uncertainty conditions
131.5 Summary
16717.2 People and Economics: What will actually be done?
141.6 Exercise
16817.3 Summary
15References
16917.4 Exercise: References
16Figure Resource
17018.1 Introduction
172.1 Introduction: History says the following:
171The “Hard” Science.
182.2 Impact of economic laws
172Their empirical model
19Justice-altruism: Limit prices
173Assess public goods
202.3 Differences in Thought and Thought
174Long-term average
212.4 Summary
17518.2 Summary
222.5 Exercise
17618.3 Exercise: References
23References
17719.1 Introduction
24Figure Resource
17819.2 Summary
253.1 Introduction : Auxiliary function
17919.3 Exercise : References
263.2 Social choice theory : Economics and Reason
18020.1 Introduction
273.3 An economical method of human behavior
18120.2 Summary
283.4 Economic Theory
18220.3 Exercise : References
293.5 Summary
18321.1 Introduction: Market efficiency
303.6 Exercise
18421.2 Experimental sensitivity: Criticism of the inflation test
31References
18521.3 Criticism of the practical application of
32Figure Resource
186 behavioral economics in public order
334.1 Introduction
18721.4 Limitations in utility and impact : Unethicality
344.2 Summary
18821.5 Summary
354.3 Exercise : References
18921.6 Exercise: References
365.1 Introduction
19022.1 Introduction
375.2 Unbounded reason, unbounded willpower, and
19122.2 Summary
38 unbounded selfishness
19222.3 Exercise: References
395.3 Summary
19323.1 Introduction
405.4 Exercise : References
19423.2 Marshall model marketing application
416.1 Introduction
19523.3 Pavlovian learning model
426.2 Cognitive illusions and framing
19623.4 Market application of the Pavlov model
436.3 Behavior economics and Savings
197Motivation and learning needs: Comment on Maslow’s hierarchy of needs
446.4 Summary
19823.5 Purpose and use of the consumer behavior model
456.5 Exercise : References
199• Expected utility:
467.1 Introduction
200• Talent effect:
477.2 The institutionalists: Veblen, Mitchell, and Clark
201• Hyperbolic discount:
487.3 The macroeconomists: Fisher and Keynes
202• Social preference:
497.4 The outlier: Scitovsky
20323.6 Perspective theory : Defect or prejudice
507.5 The “old” behavioral economics: Simon and Katona
20423.7 Basics of Behavioral Economics: Inflation rate
517.6 Summary
20523.8 Summary
527.7 Exercise
20623.9 Exercise: References
53References
20724.1 Introduction
54Figure Resource
208Psychophysics
558.1 Introduction
209Protection of unrealistic models
568.2 In the phrases of Dawes
210Compensation work
578.3 Summary
21124.2 Summary
588.4 Exercise : References
21224.3 Exercise : References
599.1 Heuristics and biases from a historical perspective
21325.1 Introduction
609.2 Heuristics and biases: beyond Tversky and
21425.2 Empirical realism
61 Kahneman: A detailed description of the classic study
215Broad similarities: More widely used Prescription standards
629.3 Impact of the classic study
21625.3 The inversion of preferences
639.4 Critique of the classic study: His discontent is summarised within the following quotation:
21725.4 Explanation
649.5 Heuristics within the post-Kahneman–Tversky Era
21825.5 Summary
659.6 Dual-process approaches
21925.6 Exercise : References
669.7 Summary
22026.1 Introduction
679.8 Exercise : References
22126.2 The Bias Bias in Behavioral Economics
6810.1 Theory development
22226.2 Summary
6910.2 Inspiration and productivity
22326.3 Exercise : References
7010.3 Research methodology
22427.1 Introduction
71A. Representativeness
22527.2 Loss aversion and Prospect Theory
72Variants of Representative Heuristics
22627.3 Status Quo Bias and the Default Option
731. Cognitive content of sample size
227 Explanation
742. Interest rate Neglect
22827.4 Applications
753. Conjunction false belief
22927.5 Summary
76 4. Innumeracy
23027.6 Exercise : References
77B. Anchoring
23128.1 Introduction
78C. Availability Bias
23228.2 Behavior and decision-making in neoclassical
7910.4 What is Representativeness Heuristic?
233 economics
80Heuristics
23428.3 Service and lack of physical exercise
81Representativeness
235The complexity of consumer choice.
82Representativeness Heuristic
236Consumers, newsletters that companies can’t understand.
8310.5 Is it a problem or a Decision?
237Product and service.
8410.6 Summary
23828.4 Micro, macro: What is the basis of economics?: GT does have two uses:
8510.7 Exercise
23928.4 Summary
86References
24028.5 Exercise : References
87Figure Resources
24129.1 Introduction
8811.1 Effect of Representativeness Bias on Investment
242The theory of evolution: Institutional and transaction cost theory
89 Decision Making
24329.2 Research objectives
9011.2 The Representative Heuristic
244Organizational form: Evaluation of Classical Methods:
9111.3 Anchoring : Assimilation and effects of anchoring stimuli on judgments.
24529.3 The neoclassical management theory basically
9211.4 Difficulty of avoiding
246 contains three elements
93Durability of Anchoring
247New insights
94Anchoring Bias in Groups
248Theory and Practice
95Causes
249Classical methods
9611.5 Anchoring-and-adjusting
250Recent revolution
97Selective accessibility: Attitude change
25129.4 Scientific Management
9811.6 Influencing factors
25229.5 Summary
99Mood
25329.6 Exercise: References
100Experience
25430.1 Introduction
101Personality
25530.2 Hawthorne’s study
10211.7 What is that the availability heuristic?
25630.3 Interactionism
10311.8 How will the provision Heuristic Work?
25730.4 Summary
10411.9 Summary
25830.5 Exercise : References
10511.10 Exercise
25931.1 Introduction
106References
26031.2 Summary
107Figure Resource
26131.3 Exercise
10812.1 Overview and history
262References
10912.2 Research
263Figure Resource
11012.3 Explanations
26432.1 Introduction: Control Activities in various key business areas.
11112.4 Related biases
26532.2 Neo-Classical Theory of Management:
112Individual effects
266 Hawthorne Experiment, Human Relations
113Group effects
267 Movement and Behavioural Approach
114Why it happens
26832.3 Human Relations Approach
115Your brain uses shortcuts
269Contributions of Human Relations Approach or Hawthorne Studies:
116Certain reminiscences are recalled easier than alternatives
270Social system:
117Why it’s important
271Social environment:
118How to avoid it
272Leader:
11912.5 System one and system a pair of thinking
27332.4 Modern Methods
120Red-teaming for debiasing the supply heuristic
274Quantitative methods: : System Methods - Interrelated or interdependent
121How it all started
27532.5 Evaluation of System Theory
122Example one - lottery winners
276Contingency method:
123For example, a pair of - drug use and also the media
277Elements of neoclassical theory
12412.6 Summary
278I. Co-management of individuals
12512.7 Exercise: References
279II. Informal working groups or organizations
12613.1 Introduction
280Group psychology
12713.2 Behavioral Finance
28132.6 Summary
12813.3 Variance
28232.7 Exercise : References
12913.4 Status Quo Bias
28333.1 Introduction : A Shi’s experiment.
13013.5 Summary
28433.2 Summary
13113.6 Exercise
28533.3 Exercise
132References
286References
133Figure Resource
287A
13414.1 Loss Aversion
288B
13514.2 Risk Aversion vs. Loss Aversion
289C
13614.3 What is Loss Aversion?: Where this bias occurs
290D
13714.4 Related Biases
291E
138Individual effects
292F
139Systemic effects
293G
140Why does it happen?
294H
141Our brains
295I
142Socio-economic factors
296J
143Culture
297L
144Why is it important?
298M
145How to avoid it?
299N
146Framing
300O
147Putting Loss into Perspective
301P
148How it all started?
302Q
149Example 1 - Insurance
303R
150Example 2 - Taking financial risks
304S
15114.5 Summary
305T
15214.6 Exercise : References
306U
15315.1 Introduction
307V
154Empirical Strategies : Inconsistencies and weaknesses
