Audio only
A Branded World
Adventures in Public Relations and the Creation of SuperbrandsBy Michael LevineNarrated by Lloyd JamesLength10h 23m
About this audiobook
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Audiobook details
Rating★★★★ 3.6 (158)
Includes Goodreads, Amazon
GenreBusiness and Economics
Length10 hrs 23 mins
Narrated byLloyd James
FormatAudiobook
Publish dateJun 26, 2005
LanguageEnglish
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