Audio only
A Branded World
Adventures in Public Relations and the Creation of SuperbrandsBy Michael LevineNarrated by Lloyd James
Length10h 23m
About this audiobook
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Audiobook details
GenreBusiness and Economics
Length10 hrs 23 mins
Narrated byLloyd James
FormatAudiobook
Publish dateJun 26, 2005
LanguageEnglish
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