Farzad is an entrepreneur, three-time founder, and ICF-trained executive coach with 12 years leading teams from mom-and-pop shops to Silicon Valley scale-ups. He launched his first revenue-generating startup, Monitordroid, at 20 and has since coached 500+ leaders—from Y Combinator alumni to Salesforce VPs. His No-BS Startup Guide (10 k+ downloads) blends behavioral economics, neuroscience, and frontline operator lessons to help teams tame their “ape brain,” ship faster, and reduce churn. Today, he still coaches while serving as CEO of Hot Date Kitchen, CPG brand producing healthy and ethical, better-for-you snacks, and Dediro, an AI trust engine for nuanced knowledge