Zen Art of Marketing
A Complete System for Getting and Keeping CustomersBy Darren McNelis
Length1h 14m
About this audiobook
Why do most businesses struggle to get and keep customers? Because they focus on what they want to say, rather than what actually happens inside their customer's mind. In Zen Art of Marketing, Darren McNelis delivers a powerful system that blends Eastern philosophy with proven direct-response psychology. Instead of relying on expensive branding or random guessing, you will learn how to empty your cup of assumptions and uncover what your market truly wants. This guide reveals how to target the primal buyer brain, identify unmet needs, and sell the exact feeling of relief your customers crave. Discover how to replace unpredictable campaigns with a five-step staircase that turns strangers into lifelong advocates. By giving away your best thinking, using your customer's exact words, and reversing buyer risk, you will build an accountable marketing engine that compounds forever.
Audiobook details
GenreBusiness and Economics, Philosophy
Length1 hr 14 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJan 1, 2007
LanguageEnglish
Table of contents
1Zen Art of Marketing: A Complete System for Getting and Keeping Customers by Darren McNelis
1610. Positioning
2Forward: Where to Start
1711. The Staircase
3Introduction: The Empty Cup
1812. Move the Free Line
4PART 1: THE MINDSET
19PART IV TAKING ACTION
51. You Are a Marketer Now
2013. Headlines
Show all chaptersShow less
62. Three Things That Change Everything
2114. Your Story
7PART II THE PSYCHOLOGY
2215. Words
83. The Chimp in the Boardroom
2316. Asking for Action
94. What They're Really Buying
2417. Design
105. The Unmet Need
2518. Partnerships
116. The Customer Avatar
2619. Referrals
12PART III THE STRATEGY
2720. Attention
137. Direct Response vs. Branding
28Conclusion: The Sound of One Hand Clapping
148. Education as Marketing
29Bibliography
159. Name It and Own It
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