Length5h 19m
About this audiobook
Make every product earn its place.
Every new product spends hours, cash and attention. The question is whether the right customers will buy it—and whether the business can deliver it profitably.
Worth Every Cent gives CEOs, owners and business-unit leaders a practical way to choose, fund and launch products that earn their place. Bill Canady brings 80/20 thinking to the choices behind profitable growth, from the customer problem to the last day of support.
Learn to find the customers and products that matter, test the assumptions before committing scarce resources, build an offer customers can buy and the business can support, and review the evidence, simplify responsibly and decide what comes next.
For the leader who decides what the company builds—and the product team that makes those decisions pay.
Narrated by a digital replica of the author's voice.
Audiobook details
GenreBusiness and Economics
Length5 hrs 19 mins
Narrated byRecorded Track
FormatAudiobook
Publish dateOct 21, 2026
LanguageEnglish
Table of contents
1Worth Every Cent
2Dedication
3How to Read This Book
4A Note on the Three Companies
5Part One: Choose Your Customers
Show all chaptersShow less
6Chapter One: Busy Is Not a Business
7Chapter Two: Find the Customers Who Matter
8Chapter Three: Learn the Problem Before You Build
9Chapter Four: Know Who Will Buy It and How
10Chapter Five: Choose a Strategy That Says No
11Chapter Six: Find Out If It Pays
12Chapter Seven: Fund the Critical Few
13Part Two: Build What They’ll Buy
14Chapter Eight: Test Before You Fund
15Chapter Nine: Shape the Smallest Useful Product
16Chapter Ten: Make a Roadmap You Can Defend
17Chapter Eleven: Build with the People Who Deliver
18Chapter Twelve: Package What They’ll Pay For
19Chapter Thirteen: Launch So Customers Succeed
20Part Three: Run It So It Pays
21Chapter Fourteen: Measure What Happens After the Sale
22Chapter Fifteen: Grow Without Rebuilding the Mess
23Chapter Sixteen: Simplify with a Scalpel
24Chapter Seventeen: Lead the Decisions Nobody Owns
25Chapter Eighteen: Run the Product Review
26Chapter Nineteen: Your First Ninety Days
27Put It to Work
28The Instruments
29Acknowledgments
30About the Author
31Continue the Work
32This has been Worth Every Cent
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