Technology

Turning Traffic Info Cash!

Monetizing digital properties independently, practically, and efficiently!Arne Pokarndt, Ben Galler

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Length2h 53m

About this audiobook

Successfully monetizing websites, professionally turning reach into money. Many website operators face the same question: How can existing traffic be efficiently converted into reliable income? This book provides well-founded answers to this question and offers practical strategies for the sustainable monetization of digital reach. The authors - two former Google employees with many years of experience in the digital advertising market - explain how publishers can use their advertising space systematically and profitably. Using best practices and proven concepts, they show how significant increases in revenue are possible even without additional growth in visitor numbers.

Artificial Intelligence

Futuristic

Exploration

Audiobook details

GenreTechnology

Length2 hrs 53 mins

Narrated bySelect Your Own

FormateBook with Audio

Publish dateNov 17, 2025

LanguageEnglish

1Foreword

11Chapter 9 - Working With A Sales House - yes or no?

2Introduction

12Chapter 10 - Challenges In Display Advertising

3Chapter 1 - The World Of Online Advertising

13Chapter 11 - Floorprices: How Much Is Enough?

4Chapter 2 - Ad Servers

14Chapter 12 - Taking The Advertiser's View

5Chapter 3 - Constant Change

15Chapter 13 - Ads.txt

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6Chapter 4 - Focus on the Target Group

16Chapter 14 - Programmatic Advertising

7Chapter 5 - Fact- vs. Opinion-Based People

17Chapter 15 - Header Bidding

8Chapter 6 - Optimizing Ad Placements

18Chapter 16 - AI In Website Marketing

9Chapter 7 - Fraud & Co.

19Chapter 17 - Summary And Outlook

10Chapter 8 - Measurement, Analysis and Optimization

About the author

Arne Pokarndt, Ben Galler

Arne Pokrandt has been working in the world of digital advertising and online monetization for over 15 years. Starting at Google, where he immersed himself in the world of ad technology, he went on to support leading companies such as StickyADS, FreeWheel, 1plusX, and Mediarithmics. Ben Galler has been working in the media industry since 1995. His professional career has taken him from start-ups to leading positions at companies such as Google Germany and the Goldbach Group. Today, he and Arne Pokrandt run the consulting firm DACHREPUBLIC, which specializes in strategic consulting.View all by Arne Pokarndt, Ben Galler