Arne Pokrandt has been working in the world of digital advertising and online monetization for over 15 years. Starting at Google, where he immersed himself in the world of ad technology, he went on to support leading companies such as StickyADS, FreeWheel, 1plusX, and Mediarithmics. Ben Galler has been working in the media industry since 1995. His professional career has taken him from start-ups to leading positions at companies such as Google Germany and the Goldbach Group. Today, he and Arne Pokrandt run the consulting firm DACHREPUBLIC, which specializes in strategic consulting.