Audio only
Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream CustomersBy Geoffrey A. MooreNarrated by Mike ChamberlainLength9h 45m
About this audiobook
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Audiobook details
Rating★★★★ 4.1 (37.9K)
Includes Goodreads, Amazon, LibraryThing, StoryGraph
GenreBusiness and Economics
Length9 hrs 45 mins
Narrated byMike Chamberlain
FormatAudiobook
Publish dateDec 11, 2012
LanguageEnglish
More from Geoffrey A. Moore
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
The Person You Mean to BeDolly Chugh9h 6m4.4 (7.2K)$29 · $0.00
BoundlessNick Kostov, Sean McLain9h 17m4.5 (1.1K)$29 · $0.00
Everyday DharmaSuneel Gupta5h 2m4.5 (761)$20 · $0.00
Let's Talk Mutual FundsMonika Halan7h 5m4.4 (2.4K)$16 · $0.00
The Law of Success in Sixteen LessonsNapoleon Hill2h 39m4.4 (17.2K)$2 · $0.00
Barbarians at the GateBryan Burrough, John Helyar3h 3m4.4 (52.7K)$18 · $0.00
You may also like
The Speed of SoundScott Eyman13h 39m4.2 (368)$23
The Economy of CitiesJane Jacobs8h 59m4.2 (1.6K)$20
Experiments with Alternating CurrentsNikola Tesla9h 6m4.3 (874)$1 · $0.00
How the Internet HappenedBrian McCullough13h 28m4.3 (2.7K)$23 · $0.00
The Experience Economy, Updated EditionB. Joseph Pine II, James H. Gilmore12h 13m3.9 (3.4K)$20
Play BiggerPlay Bigger, LLC, Dave Peterson, Christopher Lochhead, Kevin Maney8h 6m4.1 (3.7K)$26 · $0.00
Experiments with Alternate Currents of High Potential and High Frequency (Annotated)Nikola Tesla6h 4m4.3 (641)$2 · $0.00
Knowledge and PowerGeorge Gilder10h 10m4.1 (699)$23 · $0.00
Linux for BeginnersJonathan K. Hari2h 16m4.3 (11)$2.99 · $0.00
The Theory of Relativity and Its Influence on Scientific ThoughtArthur Eddington2h 28m$2 · $0.00
Remarks on the Proposed Railway Between Birmingham and LondonAnonymous57m$2 · $0.00
The Recent Revolution in Organ BuildingGeorge Laing Miller4h 27m$2 · $0.00
Linotype ManualVarious57m$1 · $0.00
Security Token Offering: Find Investors and Get Your Startup FundingAssets On Blockchain19m$2 · $0.00
Opportunities in AviationGordon Lamont, Arthur Sweetser1h 23m$2 · $0.00
Of the Just Shaping of LettersAlbrecht Dürer2h 24m4.1 (157)$1 · $0.00
Web3Alex Tapscott11h 35m3.9 (281)$29 · $0.00
Sketch of a New Esthetic of MusicFerruccio Busoni1h 55m3.9 (23)$1 · $0.00
High NoonKaren Southwick8h 55m3.5 (103)$20 · $0.00
You, a Kindle Bestselling Author?Tom Corson-Knowles, Bryan Heathman13h 15m4.2 (26)$40