Marketing and Selling Technology Projects to Mainstream CustomersGeoffrey A. MooreNarrated by Mike Chamberlain
Length9h 45m
About this audiobook
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Audiobook details
GenreBusiness and Economics
Length9 hrs 45 mins
Narrated byMike Chamberlain
FormatAudiobook
Publish dateDec 11, 2012
LanguageEnglish
Table of contents
1#1
8#8
2#2
9#9
3#3
10#10
4#4
11#11
5#5
12#12
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6#6
13#13
7#7
14#14
About the author
Geoffrey A. Moore
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.View all by Geoffrey A. Moore
