Audio only
Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream CustomersBy Geoffrey A. MooreNarrated by Mike ChamberlainLength9h 45m
About this audiobook
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Audiobook details
GenreBusiness and Economics
Length9 hrs 45 mins
Narrated byMike Chamberlain
FormatAudiobook
Publish dateDec 11, 2012
LanguageEnglish
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