1Title
312.2.1. Deepfakes, Elections, and Geopolitics: When the Crisis of Trust Becomes an Instrument of Power
2Introduction
322.2.2. Geopolitics in the Age of SimulationWars Without Gunfire, Power Without Truth
3Methodological Note
332.3. The Renaissance of Face-to-Face Meetings
4Megatrend 1
342.4. Authenticity as a Competitive Advantage
51.1.2. Autonomous Decision-Making Systems
352.4.1. The Impact on Employer Branding
61.1.3. Scaling Compute Power and Falling Inference Costs: Economics as the “Hidden Engine” of Change
362.5.3. Anti-Deepfake PoliciesFrom Crisis Response to an Architecture of Resilience
71.1.4. Why Human Control Is an Illusion
37Megatrend 3
81.2. The Dynamics of Automation: Pace, Forecasts, and Historical Comparisons
383.1. Polarisation of the Information Market
91.3. Why AI Creates Fewer Jobs Than Earlier Technologies
393.2. Trends: Trust, Newsletters, Subscriptions
101.3.1. The Social Consequences of the “Elevator Effect”: Inequality, Education, and Generational Frustration
403.3. Disinformation and Automated Content FactoriesWhen information overproduction becomes a political and economic risk
111.3.2. Frustration as Political Fuel: Populism, Institutional Delegitimation, and the New Power of Big Tech
413.5. The Future of the Journalistic Profession
121.4. Sectoral Analysis
42Megatrend 4
131.4.1. Marketing and Communication: A Pilot Sector for the Automation of Cognitive Work
434.1. The Concept of the “New Middle Ages”From Intellectual Metaphor to a Diagnosis of an Era (Eco, Bull, Harari, Maçães, Turchin)
141.4.1.1. Replacing Creators with AI
444.2. Feudalization 2.0
151.4.2. Public Administration: Automating the State and the Erosion of Responsibility
454.3. A Plurality of Truths and Parallel Realities
161.4.3. Finance and Banking: Algorithmic Exclusion, Scoring, and Credit as an Instrument of Power
464.5.1. Yuval Noah Harari: Power Over Narrative and Mind
171.4.4. Healthcare: Algorithmic Triage, Access to Treatment, and the Limits of Responsibility
474.5.2. Thomas Friedman: A World Too Fast for States
181.4.5. Education: Algorithmic Teaching, Talent Selection, and the Reproduction of Inequality
484.5.3. Bruno Maçães: The Fragmentation of Geopolitics into Parallel Worlds
191.4.6. IT and Software Engineering: The End of the Competency Monopoly and the Erosion of a “Privileged” Profession
494.5.4. Peter Turchin: Cyclical Crisis and Elite Overproduction
201.5. Case Study: Communication and Marketing
504.6. Implications for Firms and IndividualsReputation, the “Credibility Shield,” and Survival in a World of Fragmented Narratives
211.5.1. The Newsroom That Is No Longer a Newsroom
51Strategic Recommendations
221.5.2. The Renaissance of the “Walking Reporter”
525.1. For Entrepreneurs: From Scaling to Rootedness
231.5.3. The Wealthy Build Their Own Media: “Informational Courts of a New Middle Ages”
535.2. For Leaders and Managers
241.5.4. The Daily Battle for Human Attention
545.3. For Creative Professionals
251.5.5. The Paradox of the AI Age: The More Information We Have, the More We Want People
555.4. For Education and Public Administration
261.6. AI as a Structural Force, Not a Tool
565.5. For the Media
27Megatrend 2
575.6. For Government
282.1. The Crisis of Trust in the Age of Deepfakes and Generative AIWhen evidence stops being evidence
585.7. For Education and Higher Education
292.1.1. Political Deepfakes: From Manipulation to the Delegitimization of Democracy
59Conclusion
302.2. Gen Z and the Shift in Communication PreferencesData, not intuition: how a generation raised online responds to the crisis of trust
60References
