1Disclaimer
53Follow Up
2Foreword
54Show Selection
3Preface
55Ownership and Permission
4A Little Secret
56Booking Agents
5Roadmap
57Booking Interviews
6Instructions
58Tracking Outreach
7Before The Interview
59Pre-Interview Preparation
8Attention Marketing
60Key Messages
9Trust-Based Selling
61Local Recording
10Podcast Marketing
62During The Interview
11Why Podcast Marketing?
63Your Role
12Podcast Marketing Strategy
64No Selling
13Podcast Marketing Goals
65Confidence
14What Problem Are You Solving?
66Be On Time
15Introduction To Interviews
67Non-Attendance
16Adding Value
68Dress Code
17Influence and Persuasion
69Interview Time
18Reciprocity
70Tell Compelling Stories
19Case Study - Reciprocity
71Story Hooks
20Commitment and Consistency
72Make An Offer
21Case Study - Commitment and Consistency
73Call To Action
22Social Proof
74Acknowledging The Host
23Case Study - Social Proof
75Thank You Email Example
24Authority
76Personal Performance
25Case Study - Authority
77After The Interview
26Liking
78Promotional Opportunities
27Case Study - Liking
79Case Study - Promotional Opportunities
28Scarcity
80Improvement Opportunities
29Case Study - Scarcity
81RSS Feed
30Unity
82Partnerships and Collaborations
31Case Study - Unity
83Social Media Redistribution
32Unique Value Proposition
84Redistribution Sites and Timing
33Target Audience
85Lead Nurturing
34Involve The Audience
86Repurposing Interview Content
35Involve The Audience - BTI
87Short Form Video
36Involve The Audience - DTI
88Images
37Involve The Audience - ATI
89Books
38Case Study - Involve The Audience
90Transcriptions
39Power of Social Media
91Testimonials and Referrals
40Podcast Marketing Funnel
92Host Testimonials and Referrals
41Case Study - Podcast Marketing Funnel
93Timing Your Request
42Own Your Online Real Estate
94Outsource The Work
43The Power of WordPress
95Measuring Performance
44Landing Pages
96Performance Tracking
45Landing Pages - Good vs Bad
97Interview Library
46Lead Magnets
98Library Maintenance
47Podcast Marketing Triangle
99Case Study - Library Maintenance
48Be Prepared
1003-Part Interview Checklist
49The Pitch Process
101Congratulations!
50The Pitch Kit
102Resources
51The Pitch Email
103How Can I Help You?
52Example Pitch Email
