In The DUOL Framework, Jesse Pham explores the psychological gap between an investor’s long-term intentions and their behavior during market panics. Using Duolingo’s 2026 "AI panic" as a real-time case study, Pham presents a step-by-step playbook for maintaining rationality when disruptive technology threatens a business model. The book teaches investors how to separate a company's fundamental economic engine from volatile stock market narratives. Ultimately, it provides a disciplined framework for identifying mispriced opportunities when the crowd is most afraid.
