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The Anatomy of Humbug

Business and Economics

Audio only

The Anatomy of Humbug

How to Think Differently About AdvertisingBy Paul FeldwickNarrated by Paul Feldwick

The Anatomy of Humbug

Length4h 5m

About this audiobook

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.

Audiobook details

GenreBusiness and Economics

Length4 hrs 5 mins

Narrated byPaul Feldwick

FormatAudiobook

Publish dateFeb 6, 2020

LanguageEnglish

Table of contents

1Opening Credits

11Chapter Nine: The Whole Elephant

2Prologue

12Chapter Ten: Your flies are undone!

3Chapter One: The Mountie Gets His Man

13Chapter Eleven: A Halo of Spotless Elegance

4Chapter Two: The Great Majority of the Sane and Thrifty

14Chapter Twelve: The Meaningless Distinctive

5Chapter Three: Passing Wind Loudly

15Chapter Thirteen: It’s Like Love

Show all chaptersShow less

6Chapter Four: Get This Into Your Head

16Chapter Fourteen: Without the Prod of Salesmanship

7Chapter Five: Across the Street from Freud

17Chapter Fifteen: Din and Tinsel

8Chapter Six: The Bare and Pitiless Sunlight

18Epilogue

9Chapter Seven: There’s One Little Rub

19Closing Credits

10Chapter Eight: Camay is a Bit Catty

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