Audio only
The Anatomy of Humbug
How to Think Differently About AdvertisingBy Paul FeldwickNarrated by Paul FeldwickLength4h 5m
About this audiobook
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication.
Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought.
The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
Audiobook details
Rating★★★★ 4.3 (589)
Includes Goodreads, Amazon
GenreBusiness and Economics
Length4 hrs 5 mins
Narrated byPaul Feldwick
FormatAudiobook
Publish dateFeb 6, 2020
LanguageEnglish
Table of contents
1Opening Credits
2Prologue
3Chapter One: The Mountie Gets His Man
4Chapter Two: The Great Majority of the Sane and Thrifty
5Chapter Three: Passing Wind Loudly
Show all chaptersShow less
6Chapter Four: Get This Into Your Head
7Chapter Five: Across the Street from Freud
8Chapter Six: The Bare and Pitiless Sunlight
9Chapter Seven: There’s One Little Rub
10Chapter Eight: Camay is a Bit Catty
11Chapter Nine: The Whole Elephant
12Chapter Ten: Your flies are undone!
13Chapter Eleven: A Halo of Spotless Elegance
14Chapter Twelve: The Meaningless Distinctive
15Chapter Thirteen: It’s Like Love
16Chapter Fourteen: Without the Prod of Salesmanship
17Chapter Fifteen: Din and Tinsel
18Epilogue
19Closing Credits
More from Paul Feldwick
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
The Person You Mean to BeDolly Chugh9h 6m4.4 (7.2K)$29 · $0.00
BoundlessNick Kostov, Sean McLain9h 17m4.5 (1.1K)$29 · $0.00
Everyday DharmaSuneel Gupta5h 2m4.5 (761)$20 · $0.00
Let's Talk Mutual FundsMonika Halan7h 5m4.4 (2.4K)$16 · $0.00
The Law of Success in Sixteen LessonsNapoleon Hill2h 39m4.4 (17.2K)$2 · $0.00
Barbarians at the GateBryan Burrough, John Helyar3h 3m4.4 (52.7K)$18 · $0.00
JumpSteve Harvey4h 24m4.4 (4.5K)$20 · $0.00
You may also like
Your Brain at Work, Revised and UpdatedDavid Rock9h 25m4.1 (12.1K)$29 · $0.00
Psychology: Briefer Course (Annotated)William James14h 29m4.2 (283)$2 · $0.00
The Seven Sins Of MemoryDaniel L. Schacter13h 14m4.0 (5.7K)$33 · $0.00
Becoming FluentRichard Roberts, Roger Kreuz5h 34m3.8 (2.2K)$17
Matter & MemoryHenri Bergson10h 36m4.2 (3.9K)$2 · $0.00
Biohack Your BrainKristen Willeumier7h 31m4.1 (2.1K)$26 · $0.00
The 22 Immutable Laws of BrandingAl Ries, Laura Ries8h 8m4.0 (7.9K)$26 · $0.00
Play Poker Like The ProsPhil Hellmuth10h 11m3.9 (2.7K)$29 · $0.00
A Treatise of Human NatureDavid Hume24h 50m4.1 (20.1K)$2.30
Your Mind and How to Use ItWilliam Walker Atkinson5h 10m4.0 (1.5K)$21 · $0.00
The Problems of PhilosophyBertrand Russell5h 43m4.1 (22.8K)$2 · $0.00
Heart of Darkness (Unabridged Deluxe Edition)Joseph Conrad28h 2m4.5 (276)$2 · $0.00
A Treatise Concerning the Principles of Human KnowledgeGeorge Berkeley3h 59m3.9 (5.1K)$1 · $0.00
Quiet LeadershipDavid Rock6h 57m4.1 (2.7K)$24 · $0.00
The Analysis of MindBertrand Russell9h 38m4.0 (1K)Free
The art of public speaking (translated)DALE CARNEGIE17h 52m4.0 (9.2K)$4.60 · $0.00
A Manual of PronunciationOtis Ashmore2h 5m$2 · $0.00
Analysis of the Phenomena of the Human Mind (Annotated)James Mill23h 36m4.0 (37)$1.99 · $0.00
Brief Amicus Curiae of the American Psychological AssociationSupreme Court of the State of California1h 53m$2 · $0.00
Ask the Brains, Part 1Scientific American3h 18m4.7 (32)$15 · $0.00