Length15h 59m
About this audiobook
I wrote this book to help advertisers along their journey, level up in their career, and outperform others. If you knew what was in this book, you'd definitely want to take a read and if you don't read now, you're gonna regret it for many years. I have the experience. You just have to listen.
Audiobook details
GenreOther
Length15 hrs 59 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJul 7, 2007
LanguageEnglish
Table of contents
1©2006, Accountable Advertising, Inc. All rights reserved.
2Who Is Gary Bencivenga?
3—Dan Rosenthal, superstar copywriter and entrepreneur
4— Bob Bly, world-famous copywriter and author
5Introduction
Show all chaptersShow less
6$5, $8, and sometimes even $9 or more.
7Sincerely, Gary Bencivenga
8inspiration for my greatest headline and offer ever.
9for your career and life: why not the best?
10"The Battle Is Won Even Before It Is Engaged"—Sun Tzu
11of my personality, yours, or anyone elses.
12The Only Person You Should Ever Compete with Is Yourself
13you a quick overview.
14Tuck—where's Curtis?
15—End of Session #1—
16of the birth of modern advertising.
17The Canadian Mountie's Secret for Exploding Advertising Response
18Signed—John E. Kennedy
19this man?"
20The Most Important Three Words in the History of Advertising
21unfortunately, for many other advertisers.
22Woody Allen's Definition of Hell
23Long Island, you must see Montauk Point.
24something profoundly important to us as marketers:
25or persuasion.
26environment our fish swim in.
27One hundred years ago, when Albert Lasker, Claude Hopkins, and John E.
28like fish.
29Let's Review...
30If your prospects...
31Make Your Advertising Itself Valuable!
32even 40-50 years ago.
33Stock And Bond Business"
34How to Apply This Master Strategy in Direct Mail
35fish?
36The Cracker Jack Secret for Boosting Your Direct Mail Response
37great interest and value to your client.
38the magalog.
39Where's Brian Kurtz? Hi, Brian!
40Yet The Little Black Book of Secrets smashed this previous, king-of-the-hill
41That Heal"
42This cover is entitled The Solid Gold Treasury of Inside Information. The
43Bottom Line Personal!
44Notice that the overleaf says, "Your Special Report Enclosed...And thank
45Make Your Advertising Itself Valuable, Too Valuable to Throw Away!
46describe these formats.
47marketers, such as Phillips, KCI, Boardroom, Rodale, and so on.
48reprint and mail the letter the correct way?"
49it?"
50a few good pieces of copy.
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