In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.
Drawing on psychology, politics, and media, Bernays reveals the hidden mechanisms through which ideas spread, leaders rise, and consent is organized. From business and advertising to government and social movements, he examines how communication strategies influence everything from consumer behavior to political outcomes.
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