Length4h 42m
About this audiobook
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the “engineering of consent.” During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI became the blueprint for the marketing strategies of future wars.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.
Audiobook details
Rating★★★★ 3.9 (11.2K)
Includes Goodreads, Amazon, LibraryThing, StoryGraph
GenrePolitics and Government, Psychology
Length4 hrs 42 mins
Narrated byGrover Gardner
FormatAudiobook
Publish dateJul 25, 2017
LanguageEnglish
How to Test Negative for StupidJohn Kennedy8h 13m4.7 (9.7K)$28 · $0.00
Black AF HistoryMichael Harriot15h 43m4.7 (14.6K)$33 · $0.00
The Gulag Archipelago Volume 3Aleksandr I. Solzhenitsyn21h 56m4.7 (8.9K)$46 · $0.00
MotherlandJulia Ioffe17h 52m4.7 (2.5K)$40 · $0.00
HostageEli Sharabi5h 25m4.6 (10.8K)$24 · $0.00
KrantikariSanjeev Sanyal11h 44m4.6 (1.3K)$16 · $0.00
Unbroken Bonds of BattleJohnny Joey Jones8h 31m4.6 (2.6K)$8 · $0.00
On Democracies and Death CultsDouglas Murray10h 38m4.6 (6.5K)$29 · $0.00
Balcony Over Jerusalem: A Middle East Memoir - Israel, Palestine and BeyondJohn Lyons12h 37m4.6 (1.4K)$33 · $0.00
RiggedMollie Hemingway12h 48m4.6 (4.2K)$23 · $0.00
SledgehammerDavid Friedman8h 21m4.7 (589)$26 · $0.00
Citizenship in a Republic (Annotated)Theodore Roosevelt2h 44m4.6 (1.4K)$2 · $0.00
No EscapeNury Turkel9h 30m4.6 (809)$28 · $0.00
Always FaithfulThomas Schueman, Zainullah Zaki12h 12m4.6 (977)$29 · $0.00
UnthinkableJamie Raskin15h 8m4.5 (9.3K)$8 · $0.00
My Fourth Time, We DrownedSally Hayden13h 59m4.6 (2.9K)$23 · $0.00
A Revolution of Common SenseScott Jennings9h 29m4.6 (528)$29 · $0.00
Statement From the Dock at the Rivonia TrialNelson Mandela2h 18m4.6 (1.3K)$1 · $0.00
Lessons from the EdgeMarie Yovanovitch17h 11m4.5 (5.9K)$40 · $0.00
To Rescue the American SpiritBret Baier10h 12m4.5 (2.7K)$8 · $0.00
What to Make of a LifeJim Collins13h 31m4.4 (793)$33 · $0.00
Black AF HistoryMichael Harriot15h 43m4.7 (14.6K)$33 · $0.00
Bad Fat Black GirlSesali Bowen6h 32m4.7 (2.8K)$24 · $0.00
Invisible StormJason Kander6h 48m4.7 (3.2K)$24 · $0.00
I Am The StormJanice Dean9h4.6 (1.5K)$8 · $0.00
On Democracies and Death CultsDouglas Murray10h 38m4.6 (6.5K)$29 · $0.00
TerraformPropaganda5h 39m4.7 (594)$24 · $0.00
Southern Horrors: Lynch Law in All Its Phases (Annotated)Ida B. Wells-Barnett2h 44m4.6 (1.3K)$2 · $0.00
Hour of the HeartIrvin D. Yalom, Benjamin Yalom8h 19m4.6 (2.3K)$26 · $0.00
Braving the TruthRachel Held Evans11h 31m4.7 (359)$29 · $0.00
Level UpRob Dial7h 42m4.6 (3.3K)$26 · $0.00
As a JewSarah Hurwitz8h 36m4.6 (1.2K)$26 · $0.00
Burn the HaystackJennie Young, PhD9h 30m4.6 (543)$29 · $0.00
Woman and the New Race (Annotated)Margaret Sanger6h 30m4.6 (1K)$1.99 · $0.00
Good InsideBecky Kennedy9h 55m4.5 (59.3K)$29 · $0.00
Du Bois: EssaysW.E.B. Du Bois6h 22m4.6 (1.5K)$1 · $0.00
The North American Indian (Illustrated Edition)Edward S. Curtis, Frederick Webb Hodge5h 59m4.6 (1.4K)$2 · $0.00
Valley of the BirdtailAndrew Stobo Sniderman, Douglas Sanderson10h 1m4.6 (2.4K)$29 · $0.00
Lies My Therapist Told MeGreg E. Gifford9h 3m4.6 (503)$29 · $0.00
Disturbed in Their NestsAlephonsion Deng, Judy A. Bernstein11h 22m4.6 (595)$23 · $0.00
You may also like
PropagandaEdward Bernays3h 20m3.9 (12.1K)Free
Crystallizing Public OpinionEdward Bernays5h 17m3.9 (1.6K)$8 · $0.00
Public OpinionWalter Lippmann11h 53m4.0 (2.4K)$1 · $0.00
BlitzedNorman Ohler7h 20m4.1 (40.8K)$20
Unlikely HeroesDerek Leebaert19h 10m4.2 (309)$30 · $0.00
PUBLIC OPINION (Annotated)Walter Lippmann13h 20m4.1 (12.5K)$1 · $0.00
Autocrats vs. DemocratsMichael McFaul19h 25m4.1 (271)$40 · $0.00
A History of the United States in Five CrashesScott Nations12h 33m4.2 (1.8K)$33 · $0.00
The Rise and Fall of Adolf HitlerWilliam L. Shirer3h 44m4.2 (2.9K)$15
Notes on DemocracyH. L. Mencken4h 50m4.0 (823)$15
The Big LieDinesh D’Souza9h 30m4.0 (8.1K)$20
Psychological Warfare (Annotated)Paul Myron Anthony Linebarger6h 16m4.5 (12)$2.99 · $0.00
Better, Not PerfectMax H. Bazerman6h 20m3.8 (263)$24 · $0.00
Fast Carbs, Slow CarbsDavid A. Kessler4h 12m4.0 (928)$20 · $0.00
The European AnarchyG. Lowes Dickinson3h 59m3.5 (19)$2 · $0.00
The Rise of BlueAnonDavid Harsanyi8h 14m4.1 (95)$26 · $0.00
The Building Of The EnemyRaul G. M. Silva3h 34m$6 · $0.00
Mapping the Cold WarTimothy Barney10h 44m3.2 (28)$20
Final VictoryStanley Weintraub9h 40m3.8 (136)$20 · $0.00
Riegle ReportThe United States Senate2h 18m$1 · $0.00