Audio only
Length5h 16m
About this audiobook
"Crystallizing Public Opinion" by Edward Bernays is a seminal work that delves into the intricacies of shaping public perception and manipulating mass opinion. As the nephew of Sigmund Freud and a pioneer in the field of public relations, Bernays offers profound insights into the mechanisms behind influencing public attitudes and behaviors. Through a blend of theory, case studies, and practical strategies, Bernays illuminates the power dynamics at play in the dissemination of information and the molding of societal beliefs. Published nearly a century ago, this timeless classic remains relevant today, serving as a foundational text for marketers, politicians, and anyone seeking to understand the complex interplay between communication, persuasion, and the public mind.
Audiobook details
Rating★★★★ 3.9 (1.6K)
Includes Goodreads, Amazon, LibraryThing, StoryGraph
GenreBusiness and Economics
Length5 hrs 16 mins
Narrated byJonathan Queen
FormatAudiobook
Publish dateMay 9, 2024
LanguageEnglish
Table of contents
1Introduction
2Foreword
3The Scope of the Public Relations Counsel
4The Public Relations Counsel; The Increased and Increasing Importance of the Profession
5The Function of A Special Pleader
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6What Constitutes Public Opinion
7Is Public Opinion Stubborn or Malleable
8The Interaction of Public Opinion with the Forces that Help to Make It
9The Power of Interacting Forces That Go to Make Up Public Opinion
10An Understanding of the Fundmentals of Public Motivation is Necessary to the Work of the Public Relations Counsel
11The Group and Herd are the Basic Mechanisms of Public Change
12The Application Of These Principles
13The Public Can Be Reached Only Through Established Mediums of Communication
14The Interlapping Group Formations of Society, The Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature
15An Outline of Methods Practicable in Modifying the Point of View of a Group
16A Consideration of the Press and Other Mediums of Communication in their Relation to the Public Relations Counsel
17His Obligations to the Public as a Special Pleader
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