1Introduction
10An Understanding of the Fundmentals of Public Motivation is Necessary to the Work of the Public Relations Counsel
2Foreword
11The Group and Herd are the Basic Mechanisms of Public Change
3The Scope of the Public Relations Counsel
12The Application Of These Principles
4The Public Relations Counsel; The Increased and Increasing Importance of the Profession
13The Public Can Be Reached Only Through Established Mediums of Communication
5The Function of A Special Pleader
14The Interlapping Group Formations of Society, The Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature
