Audio only
Length5h 16m
About this audiobook
"Crystallizing Public Opinion" by Edward Bernays is a seminal work that delves into the intricacies of shaping public perception and manipulating mass opinion. As the nephew of Sigmund Freud and a pioneer in the field of public relations, Bernays offers profound insights into the mechanisms behind influencing public attitudes and behaviors. Through a blend of theory, case studies, and practical strategies, Bernays illuminates the power dynamics at play in the dissemination of information and the molding of societal beliefs. Published nearly a century ago, this timeless classic remains relevant today, serving as a foundational text for marketers, politicians, and anyone seeking to understand the complex interplay between communication, persuasion, and the public mind.
Audiobook details
GenreBusiness and Economics
Length5 hrs 16 mins
Narrated byJonathan Queen
FormatAudiobook
Publish dateMay 9, 2024
LanguageEnglish
Table of contents
1Introduction
2Foreword
3The Scope of the Public Relations Counsel
4The Public Relations Counsel; The Increased and Increasing Importance of the Profession
5The Function of A Special Pleader
Show all chaptersShow less
6What Constitutes Public Opinion
7Is Public Opinion Stubborn or Malleable
8The Interaction of Public Opinion with the Forces that Help to Make It
9The Power of Interacting Forces That Go to Make Up Public Opinion
10An Understanding of the Fundmentals of Public Motivation is Necessary to the Work of the Public Relations Counsel
11The Group and Herd are the Basic Mechanisms of Public Change
12The Application Of These Principles
13The Public Can Be Reached Only Through Established Mediums of Communication
14The Interlapping Group Formations of Society, The Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature
15An Outline of Methods Practicable in Modifying the Point of View of a Group
16A Consideration of the Press and Other Mediums of Communication in their Relation to the Public Relations Counsel
17His Obligations to the Public as a Special Pleader
The Business of StoriesSusan Payton3h 58m$20 · $0.00
A Bridge Not Too FarDeepak Ohri4h 55m$15
AretéBrian Johnson19h 57m$35
Testtrainer Logisches DenkenGRETA CRENSHAW10h 11m$12.50 · $0.00
Level UpRob Dial7h 42m$26 · $0.00
Hal Moore on LeadershipHarold G. Moore, Mike Guardia5h 6m$17
Basic Economics, Fifth EditionThomas Sowell28h 6m$40
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George20h 24m$2 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m$18 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m$33 · $0.00
You may also like
The StateRandolph Bourne1h 56m$2 · $0.00
The Story of PutinUnited States Department of Defense, U.S. Navy, Christopher T. Gans5h 5m$2 · $0.00
PropagandaJacques Ellul15h 36m$23 · $0.00
The Rise of BlueAnonDavid Harsanyi8h 14m$26 · $0.00
The Republican BrainChris Mooney10h 54m$23 · $0.00
Better, Not PerfectMax H. Bazerman6h 20m$24 · $0.00
The Crowd & The Psychology of Revolution (Annotated)Gustave Le Bon16h 46m$2 · $0.00
Spin MastersDavid Freddoso6h 3m$20 · $0.00
SlantedSharyl Attkisson9h 50m$29 · $0.00
Anti-AmericanismJean-François Revel7h 20m$17 · $0.00
Culture CreepAlice Bolin8h 7m$26 · $0.00
Postmodern DeconstructionJohn Warwick Montgomery, John Warwick Montgomery39m$3 · $0.00
The Politically Incorrect Guide to Global Warming (and Environmentalism)Christopher C. Horner11h 32m$21
Popery: The Accommodation of Christianity to the Natural HeartEdward Hoare1h 23m$2 · $0.00
Enough SaidMark Thompson14h 6m$23 · $0.00
The Big LieDinesh D’Souza9h 30m$20
Raising Them RightKyle Spencer10h 13m$29 · $0.00
PUTIN: The History of the Reign & The Shape-Shifting StrategyUnited States Department of Defense, U.S. Navy, Christopher T. Gans4h 57m$2 · $0.00
An End to the Upside Down ResetMark Gober5h 40m$17
The Truth About Conspiracy Theories: How Conspiracy Myths Emerge, Spread, and Gain Followers – including the Debunking of Many Myths like Moon Landing, Rothschilds, or ChemtrailsSebastian Brunow3h 52m$18 · $0.00