1Chapter 1: Knowing Your Target Audience
56Chapter 57: Participating in Interviews and Podcasts
2Chapter 2: Choosing Catchy Titles
57Chapter 58: Implementing Guerrilla Marketing Strategies
3Chapter 4: Descriptions That Sell
58Chapter 59: Harnessing the Power of Networking
4Chapter 5: Keyword Optimization
59Chapter 60: Cross-Promoting with Other Authors
5Chapter 6: Harnessing the Power of Categories
60Chapter 61: Leveraging SEO for eBooks
6Chapter 7: Strategic Launch
61Chapter 62: Running Sweepstakes and Contests
7Chapter 8: Using Kindle Unlimited
62Chapter 63: E-book Series
8Chapter 9: Importance of Assessments
63Chapter 64: Using Influencer Marketing
9Chapter 10: Content Marketing
64Chapter 65: Offering Free Samples
10Chapter 11: Paid Advertising
65Chapter 66: Exploring Affiliate Marketing
11Chapter 12: Networking with Other Authors
66Chapter 67: Creating a Landing Page
12Chapter 13: Promotions and Discounts
67Chapter 68: Using Event Marketing
13Chapter 14: Participating in Reader Communities
68Chapter 69: Creating Interactive Content
14Chapter 15: Amazon Tools
69Chapter 70: Publishing in Online Magazines and Newspapers
15Chapter 16: Newsletter for Engagement
70Chapter 71: Offering Consultations or Workshops
16Chapter 17: Advertising on Blogs and Book Websites
71Chapter 72: Exploring Video Ads
17Chapter 18: Serialized Release Strategies
72Chapter 73: Attending Book Fairs and Conventions
18Chapter 19: Leveraging Literary Criticism
73Chapter 74: Developing Relationships with Libraries
19Chapter 20: Improving Your Content Based on Feedback
74Chapter 75: Offering Temporary Discounts
20Chapter 21: Creating a Personal Brand
75Chapter 76: Partnering with Book Clubs
21Chapter 22: Conducting Webinars and Lives
76Chapter 77: Creating Media Kits
22Chapter 23: Participating in Literary Fairs and Events
77Chapter 78: Publishing Articles on Content Platforms
23Chapter 24: Investing in Influencer Marketing
78Chapter 79: Offering Free Consultations or Classes
24Chapter 25: Creating Challenges and Contests
79Chapter 80: Leveraging Search Ads
25Chapter 26: Authoring Articles and Guest Posts
80Chapter 81: Leveraging Guerrilla Marketing
26Chapter 27: Podcast Advertising
81Chapter 82: Developing a Themed Podcast
27Chapter 28: Implementing SEO Techniques for Amazon
82Chapter 83: Participating in Online Communities
28Chapter 29: Facebook Reading Groups
83Chapter 84: Using Content Marketing
29Chapter 30: Providing Reading Samples
84Chapter 85: Developing a Mobile Application
30Chapter 31: Engaging with Book Clubs
85Chapter 86: Creating Challenges and Competencies
31Chapter 32: Exploring Affiliate Marketing
86Chapter 87: Developing Support Material
32Chapter 33: Creating Promotional Videos
87Chapter 88: Conducting Interviews and Media Engagements
33Chapter 34: Offering Additional Content
88Chapter 89: Offering Online Courses
34Chapter 35: Implementing Upselling Strategies
89Chapter 90: Using Local Influencer Marketing
35Chapter 36: Creating an Interactive Reading Experience
90Chapter 91: Creating a Readers Group
36Chapter 37: Connecting with Libraries and Schools
91Chapter 92: Offering Exclusive Pre-Sales
37Chapter 38: Leveraging Digital Magazine Advertising
92Chapter 93: Publishing a Follow-up Book
38Chapter 39: Developing a Book Series
93Chapter 94: Creating a Retargeting Strategy
39Chapter 40: Monitoring and Adjusting Your Strategies
94Chapter 95: Offering Q&A Webinars
40Chapter 41: Collaboration with Other Authors
95Chapter 96: Segmented Email List
41Chapter 42: Harnessing the Power of Reviews
96Chapter 97: Leveraging Virtual Launch Events
42Chapter 43: Pricing and Promotion Strategies
97Chapter 98: Collaborating with Other Authors
43Chapter 44: Creating an Effective Newsletter
98Chapter 99: Creating a Themed Article Series
44Chapter 45: Leveraging Content Marketing
99Chapter 100: Developing Members-Only Content
45Chapter 46: Using Targeted Advertising on Social Media
100Chapter 101: Using Reading Applications
46Chapter 47: Exploring Digital Reading Programs
101Chapter 102: Developing a Beta Reader Program
47Chapter 48: Participating in Online Forums and Communities
102Chapter 103: Exploring Online Bookstore Marketing
48Chapter 49: Using User-Generated Content Marketing
103Chapter 104: Creating an Editorial Calendar
49Chapter 50: Implementing Remarketing Strategies
104Chapter 105: Offering Related E-books
50Chapter 51: Partnering with Bloggers
105Chapter 106: Running Promotions on Special Dates
51Chapter 52: Developing Marketing Materials
106Chapter 107: Creating an Author Blog
52Chapter 53: Leveraging Self-Publishing Platforms
107Chapter 108: Using Social Media Ads
53Chapter 54: Creating a Professional Author Website
108Chapter 109: Conducting Educational Webinars
54Chapter 55: Offering Discounts to Loyal Readers
109Chapter 110: Creating an Online Store
55Chapter 56: Exploring Educational Video Marketing
110Success Tags
