Audio only
Guerrilla Marketing for the Home-Based Business
By Jay Conrad Levinson, Seth GodinNarrated by Barrett WhitenerLength5h 42m
About this audiobook
American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed—often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail—not because of their product but because of ineffective promotion. This book can help change that. It will reveal the secrets of the most successful home-based entrepreneurs—whose proven techniques can unlock the potential of small businesses—and show you how to quit wasting time and money on strategies that will not and cannot work.
Audiobook details
GenreBusiness and Economics
Length5 hrs 42 mins
Narrated byBarrett Whitener
FormatAudiobook
Publish dateJun 28, 2010
LanguageEnglish
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