Audio only
Guerrilla Marketing for the Home-Based Business
By Jay Conrad Levinson, Seth GodinNarrated by Barrett WhitenerLength5h 42m
About this audiobook
American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed—often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail—not because of their product but because of ineffective promotion. This book can help change that. It will reveal the secrets of the most successful home-based entrepreneurs—whose proven techniques can unlock the potential of small businesses—and show you how to quit wasting time and money on strategies that will not and cannot work.
Audiobook details
Rating★★★★ 3.6 (327)
Includes Amazon, Goodreads
GenreBusiness and Economics
Length5 hrs 42 mins
Narrated byBarrett Whitener
FormatAudiobook
Publish dateJun 28, 2010
LanguageEnglish
More from Jay Conrad Levinson, Seth Godin
Guerrilla NegotiatingJay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson7h 44m3.5 (74)$17 · $0.00
Guerrilla Marketing WeaponsJay Conrad Levinson6h 36m3.7 (120)$17 · $0.00
Guerrilla MarketingJay Conrad Levinson11h 50m4.0 (7.9K)$23 · $0.00
Guerrilla TelesellingJay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson7h 44m3.6 (24)$17 · $0.00
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m4.6 (574)$1.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
The Person You Mean to BeDolly Chugh9h 6m4.4 (7.2K)$29 · $0.00
BoundlessNick Kostov, Sean McLain9h 17m4.5 (1.1K)$29 · $0.00
You may also like
The Right ItAlberto Savoia6h 25m4.3 (1.5K)$24 · $0.00
The Prosperity ParadoxClayton M. Christensen, Efosa Ojomo, Karen Dillon9h 38m4.4 (1.8K)$29 · $0.00
ProgressJohan Norberg6h 57m4.2 (3.4K)$20 · $0.00
Mavericks At WorkWilliam C. Taylor, Polly G. LaBarre5h 54m3.8 (1K)$24 · $0.00
The Invention of ScienceDavid Wootton22h 3m4.0 (2K)$30
LibertarianismDavid Boaz11h 31m4.1 (2.2K)$20 · $0.00
Building Social BusinessMuhammad Yunus8h 29m4.0 (2.2K)$17
BauhausMichael Siebenbrodt, Lutz Schöbe8h 28m4.3 (282)$18 · $0.00
Super HumanDave Asprey8h 42m4.1 (5.3K)$26 · $0.00
A Little History of EconomicsNiall Kishtainy9h 51m4.2 (8.6K)$20
Stories of the PilgrimsMargaret B. Pumphrey4h4.1 (850)$12
The Dollar HenMilo Hastings7h 38m4.1 (22)$2 · $0.00
Customer Magic – The Macquarie WayJoseph A. Michelli4h 25m4.3 (14)$15 · $0.00
Healthcare rights on trial in Latin America: A comparative studyRodolfo Gutiérrez Silva10h 43m$14 · $0.00
Social Rights and Duties: Addresses to Ethical Societies (Annotated)Leslie Stephen13h 49m$2 · $0.00
A People’s Guide to PublishingJoe Biel11h 38m4.6 (167)$23 · $0.00
Saving Social CareNeil Eastwood4h 54m4.6 (190)$18 · $0.00
Guerrilla Marketing WeaponsJay Conrad Levinson6h 36m3.7 (120)$17 · $0.00
A Short System of English GrammarHenry Bate43m$2 · $0.00
Christianity Unveiledbaron d' Paul Henri Thiry Holbach5h 10m4.3 (51)$1 · $0.00