Audio only
Outsmarting Goliath
How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better KnownBy Debra Koontz TraversoNarrated by Anna FieldsLength3h 16m
About this audiobook
Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include: Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizer
Audiobook details
GenreBusiness and Economics
Length3 hrs 16 mins
Narrated byAnna Fields
FormatAudiobook
Publish dateSep 28, 2009
LanguageEnglish
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