1Chapter 1 Viral Marketing
607.2 Market Mavens
21.1 Birth of a Virus
617.3 Interpersonal Sources
31.2 Word-of-Mouth
627.4 Stealth Viral Marketing
41.3 Electronic Word-of-Mouth
637.5 Quick Recap
51.4 Buzz Marketing
647.6 Questionnaire: References
61.5 Quick Recap
65Chapter 8 Results and Evaluation
71.6 Questionnaire: References
668.1 Introduction
8Chapter 2 The Social Network
678.2 Objectives
92.1 Introduction
688.3 Monitoring and Evaluation Metrics
102.2 Social Network Theory
698.4 Quick Recap
112.3 Network Laws and Benefits
708.5 Questionnaire: References
122.4 Six (or Less) Degrees of Separation
71Chapter 9 Negative Viral Campaigns
132.5 Quick Recap
729.1 Introduction
142.6 Questionnaire: References
739.2 Negative Content Sources and Platforms
15Chapter 3 Viral Marketing Media
749.3 Positive Becoming Negative
163.1 Introduction
759.4 Negative Is Positive
173.2 Social Media Platforms
769.5 Quick Recap
183.2.1 Facebook
779.6 Questionnaire: References
193.2.2 Google +
78Chapter 10 Viral Marketing Campaign
203.2.3 YouTube
7910.1 Viral Marketing Campaign
213.2.4 Twitter
8010.2 Viral Marketing Strategies
223.2.5 LinkedIn
8110.3 Advantages of Viral Marketing Campaigns
233.2.6 Pinterest
8210.4 Viral Marketing Campaigns
243.2.7 MySpace
8310.5 Questionnaire: References
253.2.8 Tumblr
84Chapter 11 Viral Marketing: Pros and Cons
263.3 Top Chinese Social Networks
8511.1 Viral Marketing
273.4 Additional Social Media Websites
8611.2 Characteristics
283.5 Mobile Platforms
8711.3 How Viral Marketing Works??
293.6 Quick Recap
8811.4 Advantages of Viral Marketing
303.7 Questionnaire: References
8911.5 Disadvantages of Viral Marketing
31Chapter 4 Viral Marketing Characteristics and Tools
9011.6 Viral Marketing Campaigns
324.1 Introduction
9111.7 Questionnaire: References
334.2 Contragion
92Chapter 12 BUZZ Marketing
344.2.1 Provocation and Shock
9312.1 Introduction
354.2.2 Incongruity and Surprise
9412.2 Difference between Buzz and Viral Marketing
364.3 Commercial Content Viral Tools and Platforms
9511.3 Advantages and Disadvantages of Buzz Marketing
374.3.1 Business Web Pages
9611.4 Types of Buzz Marketing
384.3.2 Social Media Communication
9711.5 How do you Generate your Marketing Buzz?
394.3.3 Mobile Sites and Applications
9811.6 Tips and Ideas for Effective Buzz Marketing
404.4 User-Generated Content
9911.7 Successful Examples of Buzz Marketing
414.5 Quick Recap
10011.8 Quick Recap
424.6 Questionnaire: References
10111.9 Questionnaire: References
43Chapter 5 Viral Advertising
102Chapter 13 Viral Marketing: Strategies
445.1 Introduction
10313.1 Introduction
455.2 Emotions
10413.2 How to Start Viral Marketing
465.3 Humorous Appeals
10513.3 What is Influencer Marketing?
475.4 Sexual Appeals
10613.4 Viral Marketing Strategies
485.5 Negative Emotions and Social Messages
10713.5 Viral Marketing Techniques
495.6 Quick Recap
10813.6 How is Viral Marketing different from guerilla Marketing
505.7 Questionnaire: References
10913.7 Examples of Viral Marketing
51Chapter 6 Hybrid Marketing
11013.8 Quick Recap
526.1 Introduction
11113.9 Questionnaire: References
536.2 Hybrid Campaigns
112Chapter 14 Top 3 Viral Marketing Campaigns to take Inspiration From
546.3 Unbranded Campaigns
11314.1 Campaign 1
556.4 Post Versus Push Versus Pull: “Posh”
11414.2 Campaign 2
566.5 Quick Recap
11514.3 Campaign 3
576.6 Questionnaire: References
11614.4 Quick Recap
58Chapter 7 Releasing the Virus
11714.5 Questionnaire
597.1 Introduction
118References: Glossary
