1Reasons Why Digital Marketing Is Essential For Business
856.2.2 Use data to drive decisions.
2Traditional Marketing
866.2.3 Don’t just focus on traffic.
3Advantages
876.2.4 Always combine data and insights.
4Disadvantages of Traditional Marketing
886.2.5 Put the data in context.
5Summary
896.2.6 Share and solicit feedback from stakeholders.
6Questions: References
906.3 Importance
7Opting Digital Marketing
916.4 Examples
8Summary
926.6 Tools
9Questions: References
936.7 Summary
10Chapter 1 Search Engine Optimization
946.8 Questions: References
111.1 Introduction
95Chapter 7 Management And Client Servicing
121.2 Types of search
967.1 Introduction to digital marketing management
131.3 What is keyword?
977.2 Role of digital marketing manager
141.3.1 Keyword strategy
987.3 Skills required
151.3.2 Page titles
997.4 Introduction to client service
161.3.3 H1 tags
1007.5 Elements of effective client services
171.3.4 Clean URL’s
1017.6 Golden rules
181.4 Links
1027.7 Financial Benefits of Excellent Customer Service
191.5 How to start
1037.8 How Customer Service Supports Marketing Efforts
201.6 Goal setting tips
1047.9 Customer Service’s Impact on Brand Image
211.6.1 Measuring
1057.10 The Power of Well-Equipped Employees
221.6.2 Engagement Metrics
1067.11 What Businesses Need to Improve Customer Service
231.6.3 Time on Page
1077.12 Summary
241.6.4 Pages Per Visit
1087.13 Questions: References
251.6.5 Bounce Rate
109Chapter 8 Influencer Marketing
261.6.6 Scroll Depth
1108.1 What is influencer marketing?
271.6.7 Search Traffic
1118.2 Types of social media influencers
281.7 Get Traffic Insights with Google Analytics
1128.2.1 Nano-influencers
291.7.1 Isolate Organic Traffic
1138.2.2 Micro-influencers
301.7.2 Site Hits Over Time
1148.2.3 Macro-influencers
311.7.3 Number of Visits to a Specific Page
1158.2.4 Mega-influencers
321.7.4 Number of hits from a specific campaign
1168.3 How to create an influencer marketing strategy
331.7.5 Click-Through Rate (CTR)
1178.4 Influencer marketing tools
341.8 Additional common SEO metrics
1188.5 Influencer marketing platforms: 8.5.1 Types of Influencer Marketing
351.9 Use SEO website audit
1198.6 Influencer Marketing Strategy
361.10 Summary
1208.7 How to measure influencer marketing success
371.11 Questions: References
1218.8 Summary
38Chapter 2 Content Marketing
1228.9 Questions: References
392.1 Introduction
123Chapter 9 E-Commerce And Affiliated Marketing
402.2 Importance and benefits
1249.1 Introduction to e-commerce
412.3 How content marketing works
1259.2 Strategy
422.3.1 Awareness Stage
1269.3 E-commerce Marketing Channels you need to know
432.3.2 Consideration Phase
1279.4 Keep Up With latest E-commerce Marketing Trends:
442.3.3 Conversion stage
1289.5 E-commerce Marketing Steps To Drive More Sales
452.4 How to get started?
1299.6 How is affiliate marketing different from influencer marketing?
462.4.1 Identifying Your Audience
1309.7 How does affiliate marketing work?
472.4.2 Determining the Right Format
1319.8 Benefits of the affiliate marketing model
482.4.3 Determine distribution method
1329.9 How to find affiliate programs?
492.4.4 Choosing a Sustainable Schedule
1339.10 Choosing your first affiliate program
502.4.5 Follow Best Practices
1349.11 Which platforms to use for affiliate marketing?
512.5 Summary
1359.12 Tips to promote your affiliate offer
522.6 Questions
1369.13 Summary
53References
1379.14 Questions: References
54Chapter 3 Social Media Marketing
138Chapter 10 Pay-Per-Click
553.1 Introduction
13910.1 Introduction
563.2 Why Do I Need Social Media
14010.1.1 Search Engine Marketing (SEM)
573.3 Essentials of marketing strategy
14110.1.2 CPC
583.4 Create your plan
14210.1.3 CPM (Cost per Mille)
593.5 Marketing tips
14310.2 Best PPC platforms
603.5.1 Create diverse content
14410.3 Benefits of PPC
613.6 Summary
14510.4 How to build PPC campaign
623.7 Questions
14610.5 Best Practices for a Quality PPC Strategy
63References
14710.6 Summary
64 Chapter 4 Crafting Advertising Plan
14810.7 Questions: References
654.1 Introduction
149Chapter 11 Inbound Marketing
664.2 Steps to create strategy
15011.1 Introduction: 11.1.1 What Is the Flywheel?
674.3 Types
15111.2 Strategies
684.4 Summary
15211.2.1 Acquisition Strategies
694.5 Questions: References
15311.2.2 Engagement Strategies
70 Chapter 5 Email Marketing Practices
15411.2.3 Delighting Strategies
715.1 Introduction
15511.2.4 Using Inbound Methodology in Marketing
725.2 Importance
15611.2.5 Use Inbound Marketing to Drive Growth
735.3 How It Works?
15711.3 Summary
745.3.1 Let’s start with the list:
15811.4 Questions
755.3.2 Add an email service provider:
159References
765.4 Improving Your Email Open Rates
16012.1 Sponsored Content Helps You Reach Your Audience In A Non-Intrusive Way
775.5 Automating Your Email Marketing with Autoresponders
16112.2 Sponsored content
785.6 Services
16212.2.1 Types of sponsored content (with examples)
795.7 Summary
16312.2.2 How to get started with sponsored content
805.8 Questions: References
16412.3 Summary
81Chapter 6 Website Analytics
16512.4 Questions
826.1 Introduction: 6.1.1 Content Measurement
166References
836.2 Web Analytics Best Practices
167Glossary
846.2.1 Choose a metric that aligns with your business goals.
168Index
