1 Chapter 1 Overview of Marketing
426.3 The core pillars of customer centric strategy/ Organizations
21.1 What is Marketing?
436.4 Forces driving customer centricity at organizations
31.1.1 Concepts of Marketing
446.5 Product centric company vs. customer centric company
41.1.2 Marketing, Selling and Advertising
456.6 How do people determine which Products or Services are best?
51.1.3 Salient Features of Marketing
466.7 Data Collection
61.2 Evolution of Marketing Concept
476.8 Diffusion of Innovation and Consumer Behavior
71.2.1 What is Market?
48Summary
81.2.2 How the Market Evolved?
49Questions: References
91.3 Prominent tools used in Marketing Strategies
507.1 Marketing Research Process and its Characteristics
101.4 Product Life Cycle
517.2 Types of Market Research
111.5 Marketing Mix and its elements
527.3 Market Research vs. Marketing Information System
12Summary of the Chapter
537.4 An Integrated Approach of Cross Culture with Marketing Strategy
13Questions: References
547.5 Consumer Behavior Audit
142.1 Definition of Consumer Behavior
55Summary
152.2 Difference between Consumer and Customer
56Questions
162.3 Consumer Behavior as an Interdisciplinary Field
57References
172.4 Consumer Behavior and its Major Features
58Summary
182.5 Significance and Need for Understanding Consumer Behavior
59Questions
19Questions: References
60References
20Chapter 3 Consumer Buying Decision Process
61Summary
213.1 Stages of Consumer Decision Making Process
62Questions
223.2 Types of Consumer Decision Making Process
63References
233.3 Distinct Roles Played By Consumer in Buying Process
6410.1 Benefits of foreseeing the trends in consumer behavior
243.4 Different Views on Consumer Decision Making
6510.2 Major Worldwide Changing Trends
25Summary
6610.3 Consumer Protection
26Questions: References
6710.4 Emerging Issues in Consumer Behavior Studies
274.1 Factors influencing buying patterns of consumer behavior
68Summary
284.1.1. Individual Influence on Consumer Buying Behavior Patterns
69Questions
294.1.2. Group Influence on Consumer Behavior
70References
304.1.3. Situational Factors
71Summary
314.2 Consumer Satisfaction
72Questions
324.3 Consumer Buying Motive
73References
334.4 Maslow’s Hierarchy Need Theory
74Summary
344.5 Some other Important Theories of motivation
75Questions
35Summary
76References
36Questions: References
77Summary
375.1 Traditional Models of Consumer Behavior
78Questions
38Summary
79References
39Questions: Referances
80Appendix A: ABBREVIATIONS
406.1. Growth of Customer centric marketing strategy: A path from product centric to consumer centric efforts
81APPENDIX B: GLOSSARY OF USEFUL TERMS
416.2 How to define Customer Centricity?
82Index
