1Chapter 1 The Importance of Cultural and Heritage Tourism
906.3.6 Who Is Involved in Cultural/Heritage Tourism?
21.1 Looking to the Future, Honouring the Past: 1.1.1 Cultural Heritage Tourism: the spirit of our places, our identity
916.4 Respect the First Nations, Métis, and Inuit communities by working with them
31.2 Understanding Your Community’s Needs
926.5 Questions: References
41.2.1 Changes in Travellers
937.1 Improve the visitor appeal of your locations (and Locals)
51.2.2 Communities are Responding
947.1.1 Community Improvement
61.3 Questions: References
957.1.2 Preservation and improvement of historic buildings
72.1 An emerging new economy
967.1.3 Infrastructure and amenities for the community
82.2 Establishing Our Sectors
977.2 Make Using Attractive and Effective Signage a Priority
92.2.1 Key Takeaways:
987.2.1 Entrance and welcome signs
102.2.2 Understanding Industry Sectors
997.2.2 Directional, informational, and wayfinding signs
112.2.3 What is Tourism?
1007.2.3 Signs for tourist attractions
122.2.4 What is heritage/cultural tourism?
1017.2.4 Commercial service indicators
132.2.5 Why Geo-Tourism?
1027.2.5 Blade symbols
142.2.6 The Relationship between Tourism and Heritage Conservation
1037.2.6 Directional indicators
152.3 What Your Community Can Provide?
1047.2.7 Maintain visibility and legibility
162.3.1 Sites of Culture and Heritage
1057.3 Questions: References
172.3.2 Routes
1068.1 Make a “Lots to Do” checklist.
182.3.3 Services with a cultural/heritage theme
1078.1.1 Think about your advantage over the competition
192.3.4 Events
1088.1.2 The viewpoint of the visitor
202.3.5 Heritage/Cultural Tours
1098.2 Festival of Trails, Tales, and Music
212.3.6 Historic and Cultural Districts
1108.2.1 A Combination of Indoor and Outdoor Visitor Experiences
222.3.7 Heritage Landscapes or Cultural
1118.2.2 Seasonal Extension
232.3.8 Local Goods and Services
1128.2.3 Committee work and neighbourhood cooperation
242.3.9 Using the Yukon Gold Explorer’s Passport to Highlight Cultural Heritage Sites
1138.2.4 The Committee’s Membership List and the Minute
252.4 Benefits: Promoting Community Wellness
1148.2.5 Council’s Final Report
262.4.1 Connectedness
1158.2.6 Perspectives Changing: Training and Planning
272.4.2 Liveability
1168.2.7 Unique Selling Propositions (USP’s)
282.4.3 Equity
1178.2.8 Plan to Include Product Development
292.4.4 Albert Lea, Minnesota is an example of a happy community
1188.2.9 Arrangement and packaging
302.4.5 Overview of Benefits
1198.2.10 Through a network model, ÉCONOMUSEÉ celebrates traditional skills and knowledge.
312.5 Questions: References
1208.3 Six Operational Features
32Chapter 3 Visitors to cultural and heritage tourism: Why are they?
1218.4 Tell Your Story Effectively
333.1 Canadian Baby Boomers Turn 65
1228.4.1 Tilden’s Six Interpretation Principles
343.2 Considering culture as a travel enticement: 3.2.1 What motivates visitors?
1238.4.2 Exciting Exhibits
353.3 Cultural/Heritage Tourism South of the Line: 3.3.1 American and Canadian tourists’ sociodemographic profiles
1248.4.3 The Essential Elements of a “Healthy” Exhibit
363.4 Domestic and International Demand
1258.5 Regional Routes Increase Visitation - PEI Arts & Heritage Trail
373.5 An overview of the cultural/heritage tourism travelers
1268.5.1 Building on an Iconic Character
383.6 Motivations of Cultural Tourists in Canada
1278.5.2 Created Driving Routes
393.7 A Model for Understanding Cultural Tourists Called EQTM: 3.7.1 The EQTM Segment for Cultural Explorers
1288.5.3 Visitor Information that is both clear and colourful
403.8 Tourism’s Current Situation
1298.5.4 Route Promotion Through Imagery and Technology
413.9 Questions: References
1308.5.5 Success Indicators
424.1 A sense of location: 4.1.1 Authority
1318.6 Questions: References
434.2 Attractions-based versus community-based
1329.1 Add to Your Inventory: Clusters and Themes
444.2.1 Arts Wells Builds a Destination through Creative Arts Strategy
1339.1.1 Cultural Tourism Clusters in Thorne
454.2.2 Partnership Is Important
1349.1.2 Example of a Theme: Mountains, Ranchers, and Oilmen
464.3 Indigenous Tourism’s Sustainable Development
1359.1.3 Creating Community Themed Itineraries
474.3.1 Tourism And Culture World Conferences Of The UNWTO And UNESCO
1369.1.4 How to Plan Visitor-Friendly Itineraries
484.3.2 Study On Tourism And Intangible Cultural Heritage By The UNWTO
1379.1.5 Suggestions for Your Target Market
494.4 Cultural and heritage tourism
1389.1.6 Tourism that is accessible
504.4.1 Why should municipalities prioritise cultural and heritage tourism?
1399.2 Interconnections Result in Stories
514.4.2 What exactly is cultural and heritage tourism?
1409.3 The 1885 Trail Connects Cultures and Draws Tourists
524.4.3 Development and Improvement of Cultural/Heritage Products
1419.3.1 Historic Controversies Set the Scene
534.4.4 Quality and Support Services
1429.3.2 A goal is formed, and steps are taken to achieve it
544.4.5 Works for the People
1439.3.3 Promotion is essential
554.4.6 Instruction and Training
1449.3.4 Governance Changes as the Situation Changes
564.4.7 Marketing
1459.4 Position Your Available Experience
574.4.8 Assessment/Evaluation, Management, and Planning.
1469.5 The Celtic Colours International Festival celebrates identity
584.4.9 Emphasise commitment and capability of management.
1479.5.1 The Right Time of Year
594.4.10 Responsibilities in Public Policy
1489.5.2 A Community-Centred Festival Across the Region
604.5 What are the prerequisites for success?: 4.5.1 What are the additional tools?
1499.5.3 The importance of authenticity and visitor service cannot be overstated.
614.6 Positive aspects of cultural tourism
1509.5.4 Giving Locals Advantages
624.6.1 Cultural tourists have high standards of quality
1519.5.5 Success Evaluation
634.6.2 Tourism offer diversification
1529.5.6 Recognition
644.6.3 Aspects of cultural tourism that are critical: 4.7 Questions
1539.6 Questions: References
65References
15410.1 Barriers to Culture and Tourism Partnerships
665.1 Recognize the Planning Process
15510.2 Overcome Barriers to Partnerships Between Culture and Tourism
675.2 Prepare for visitors
15610.3 Special Market Considerations for Success
685.2.1 Be Prepared for Success
15710.3.1 Promote the whole community with whole Interest
695.2.2 Working Together
15810.3.2 Being Prepared
705.2.3 The Collaboration Requires Work
15910.3.3 Characteristics of Community-Based Marketing
715.2.4 Ten Pointers for Creating Cultural and Heritage Tourism Attractions
16010.3.4 Your Online Marketing Plan
725.3 Analyse Your Potential (Baseline Surveys and Inventory)
16110.3.5 Visitors to Stratford are attracted by community-based internet marketing
735.3.1 Essential Element: Take Inventory
16210.4 Zakreski shared several strategies and tactics that they’ve used since:
745.3.2 Essential Element: Social Willingness
16310.4.1 Significant expansion has been observed
755.4 Tourism for the future
16410.4.2 Place Your Products and Services
765.5 Questions: References
16510.4.3 Use Good Images
776.1 Acknowledge Your Visitors
16610.4.4 Create Marketing Alliances
786.2 Became explementary host
16710.5 Track Your Progress
796.2.1 Location and History Create Opportunity
16810.5.1 Taking these steps will result in:
806.2.2 Creating a genuine experience
16910.5.2 Choosing Evaluation Instruments
816.2.3 Living in the bush’s mud
17010.5.3 Improving the Cultural/Heritage Tourism Experience Through Evaluation
826.2.4 Bonhomme Bourdard
17110.5.4 The Acadian Theatre Production Begins with a Controversy
836.2.5 Despite Obstacles, the Story Goes On
17210.5.5 Visitors are invited to participate in a celebration
846.3 Develop Powerful Partnerships
17310.5.6 Support replaces opposition
856.3.1 Ensure that you have the backing of the executive branch before researching the formation of cultural alliances.
17410.5.7 Developing University Connections
866.3.2 Consult with co-workers in other places that have significant ties to the arts, culture, and heritage industry.
17510.5.8 Expansion of Facilities and Offerings
876.3.3 Analyse your reputation for providing quality customer service.
17610.6 Track Your Progress
886.3.4 Schmooze! Have lunch!
17710.7 Questions
896.3.5 Make one person responsible for managing relationships with cultural partners
178References: Glossary
