Audio only
Length9h 21m
About this audiobook
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
Audiobook details
GenreBusiness and Economics
Length9 hrs 21 mins
Narrated byRobert Fass
FormatAudiobook
Publish dateJun 3, 2008
LanguageEnglish
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