1Introduction
28Emotional Contagion
2Foreword
29The Two-Factor Theory of Emotion
3Introduction
30Social Identity Theory
4The Fundamental Attribution Error
31Impression Management
5Social Proof
32The Vulnerability Hypothesis
6Cognitive Dissonance
33Reactance Theory
7The Bystander Effect
34The Observer-Expectancy Effect
8Self-Serving Bias
35Deindividuation
9The Halo Effect
36Self-Determination Theory
10Groupthink
37The Pygmalion Effect
11In-Group vs. Out-Group Bias
38Collective Efficacy
12The Foot-in-the-Door Technique
39Social Learning Theory
13The Door-in-the-Face Technique
40Attraction Similarity Hypothesis
14Sunk Cost Fallacy
41The Reciprocity Norm
15Social Facilitation
42The Illusory Truth Effect
16Conformity
43The Peter Principle
17Obedience to Authority
44Social Capital Theory
18Framing Effect
45The Dunning-Kruger Effect
19Anchoring Bias
46The Blerch Effect
20The Law of Reciprocity
47Empathy-Altruism Hypothesis
21Confirmation Bias
48The Oxytocin Effect
22The Scarcity Principle
49Nudge Theory
23The Mere Exposure Effect
50The Tipping Point
24Transactive Memory
51The Social Loafing Phenomenon
25The Social Comparison Theory
52The Butterfly Effect in Social Behavior
26The Spotlight Effect
53See you next time!
27The False Consensus Effect
