The Two Numbers That Build or Break Every Business
A Founder’s Guide to LTV, CAC, and the Unit Economics That Decide EverythingBy Lech Kaniuk
Length5h 46m
About this audiobook
Most founders know what LTV and CAC stand for. Almost none trust their numbers.
The math isn't the problem. No one shows founders how to connect numbers to decisions or defend unit economics in a fundraise.
This book is an operating system built on two metrics: LTV and CAC.
The Growth Map plots LTV against CAC and places you in one of four positions: Star, Trap, Burn, or Bootstrap. Most founders aren't where they thought.
The Value Lens filters every initiative with one question: does this increase LTV or reduce CAC? If no to both, cut it.
The Two Numbers Slide is the one investors stop for, because almost no one brings it.
Built from PizzaPortal (acquired by Delivery Hero), iTaxi, and SunRoof. Over €150M raised. Lessons learned the hard way.
For founders raising, operators wanting one system, and anyone who senses their metrics are off but can't say why.
Free tools at ltvcacbook.com: LTV-CAC Calculator, Growth Map Builder, Two Numbers Slide Builder.
Audiobook details
GenreBusiness and Economics
Length5 hrs 46 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateMar 1, 2026
LanguageEnglish
Table of contents
1Preface: Why I wrote this book
2Part I: Foundation
3Chapter 1: Why two numbers rule everything
4Chapter 2: The slide that doesn't exist
5Chapter 3: Defining the core metrics
Mostrar todos os capítulosVer menos
6Customer Lifetime Value (LTV)
7Customer Acquisition Cost (CAC)
8The LTV:CAC ratio
9CAC payback period
10The numbers that lie
11Chapter 4: Benchmarks and ratios that matter
12The 3:1 and where it comes from
13What the numbers actually look like
14The shift: what changed and when
15How to actually use benchmarks
16Reading your own number
17The quiet killer: gross margin
18What benchmarks cannot tell you
19Part II: The Value Lens
20Chapter 5: Introducing the Value Lens
21Chapter 6: Understanding and increasing LTV
22Chapter 7: Understanding and reducing CAC
23Part III: Advanced analytics and strategy
24Chapter 8: The LTV–CAC Growth Map
25Chapter 9: The X-Ray
26Chapter 10: Simulation-driven strategy
27Part IV: Alignment and execution
28Chapter 11: The 90-day installation
29The misalignment pattern
30Week one: get real numbers
31Week two: filter everything
32Weeks three and four: build the dashboard and start the rhythm
33What changes in each function
34The meeting cadence
35One number, one person
36Months two and three
37When it clicks
38When the numbers say stop
39Installation checklist
40Part V: The future of value
41Chapter 12: The LTV-CAC Operating System
42Chapter 13: Beyond the metrics
43Chapter 14: Tools, templates, and tech
44Chapter 15: Building the Two Numbers Slide
45Glossary of key terms
46Appendices
47SaaS, SMB segment
48SaaS, enterprise segment
49Marketplaces
50DTC e-commerce
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
The Person You Mean to BeDolly Chugh9h 6m4.4 (7.2K)$29 · $0.00
BoundlessNick Kostov, Sean McLain9h 17m4.5 (1.1K)$29 · $0.00
Everyday DharmaSuneel Gupta5h 2m4.5 (761)$20 · $0.00
You may also like
The Mess That We MadeMichelle Lord14m4.4 (786)$5 · $0.00
Cash Budgeting 101Penelope I. Westwood4h 42m$4 · $0.00
My Business Runs Three Months a Year, but the Bills Come All Twelve - How to Plan the Season, Build Reserves and Manage Business Obligations, Prepare Resources for Peak Demand, and Evaluate Full-Year Profitability Without Mistaking One Great WeekendMax Paradox6h 42m$5.10
The Revenue AcceleratorAllan Colman4h 37m4.8 (11)$25
ISO 22301: 2019 - An introduction to a business continuity management system (BCMS)Alan Calder53m$15 · $0.00
The Client Wants AI, but Doesn't Know What They're Responsible For - How to Agree on the Scope of AI Use in a Project, Rules for Handling Data, and Ways to Verify Results Without Promising That the Tool Will Take Responsibility for MistakesMax Paradox6h 24m$5.10
ITIL® 4 Create, Deliver and Support (CDS)Claire Agutter3h 36m4.6 (23)$40 · $0.00
ITIL® 4 Essentials: Your essential guide for the ITIL 4 Foundation exam and beyond, second editionClaire Agutter4h4.2 (50)$40 · $0.00
HorizonsJames Poskett15h 18m3.7 (472)$33 · $0.00
Enhancing Deep Learning Performance Using Displaced Rectifier Linear UnitDavid Macêdo1h 49m$10 · $0.00
Monetize your content with NFTsUnknown Author1h 5m$17 · $0.00
CubismGuillaume Apollinaire, Dorothea Eimert3h 41m$15 · $0.00
Blockchain for Business: Complete Guide to AdoptionUnknown Author1h 4m$17 · $0.00
Managing AI RiskAndrew Pattison2h 15m$22 · $0.00
Henley's Twentieth Century Formulas, Recipes and Processes (Annotated)Various60h 56m$0.99 · $0.00
Quick Guide To Customer ServiceGiancarlo Hernández Vela2h 20m$5 · $0.00
Psychic Immune SystemFalco Wisskirchen30m4.5 (10)$17 · $0.00
How to Future-Proof Your Career for an AI-Driven WorldMax Paradox7h 22m$5.10
I Sell a Lot, But There's Little in My Bank Account - How to Distinguish Turnover, Margin, and Available Cash, Organize Costs, and Plan Small-Business Cash Flow Without Treating Every Incoming Payment as Money to SpendMax Paradox6h 26m$5.10
I Have AI in Every Meeting and Don't Know What It Remembers - How to Set Rules for Recording, Transcription, and the Use of Company Data by AI Assistants Without Turning Every Call into a GDPR InterrogationMax Paradox6h 46m4.5 (64)$5.10