Audio only
Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream CustomersBy Geoffrey A. MooreNarrated by Mike ChamberlainLength9h 45m
About this audiobook
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Audiobook details
Rating★★★★ 4.1 (37.9K)
Includes Goodreads, Amazon, LibraryThing, StoryGraph
GenreBusiness and Economics
Length9 hrs 45 mins
Narrated byMike Chamberlain
FormatAudiobook
Publish dateDec 11, 2012
LanguageEnglish
More from Geoffrey A. Moore
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Level UpRob Dial7h 42m4.6 (3.3K)$26 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m4.6 (1.5K)$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m4.6 (574)$1.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m4.5 (24.7K)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
You may also like
The Speed of SoundScott Eyman13h 39m4.2 (368)$23
The Principle of RelativityAlbert Einstein7h 12m4.4 (1.2K)$2.30
The Economy of CitiesJane Jacobs8h 59m4.2 (1.6K)$20
The Experience Economy, Updated EditionB. Joseph Pine II, James H. Gilmore12h 13m3.9 (3.4K)$20
How the Internet HappenedBrian McCullough13h 28m4.3 (2.7K)$23 · $0.00
Experiments with Alternate Currents of High Potential and High Frequency (Annotated)Nikola Tesla6h 4m4.3 (641)$2 · $0.00
Knowledge and PowerGeorge Gilder10h 10m4.1 (699)$23 · $0.00
LibertarianismDavid Boaz11h 31m4.1 (2.2K)$20 · $0.00
How To Get Rich With CryptocurrenciesEveraldo Santos Silva2h 23m$7 · $0.00
C# for Absolute BeginnersVincent Whitlock7h 51m$5 · $0.00
C++ for Absolute BeginnersFelix Halloran7h 7m$5 · $0.00
From Zero to Job-Ready Web DeveloperDesmond Abara7h 33m$5 · $0.00
Pegi-Online Eine Ergänzung Des Pegi-Systems Für Online-SpieleGrit Stephan16m$4 · $0.00
Pass the AWS Solutions ArchitectDaria Whitlock7h 26m$5 · $0.00
Web3Alex Tapscott11h 35m3.9 (281)$29 · $0.00
Linux for BeginnersJonathan K. Hari2h 16m4.3 (11)$2.99 · $0.00
AWS for Busy BeginnersPriya Holloway7h 48m$5 · $0.00
The A to Z of Internet MarketingAnthony Ekanem1h 51m$4 · $0.00
1000 Masterpieces of Decorative ArtVictoria Charles8h 10m5.0 (15)$18 · $0.00
You, a Kindle Bestselling Author?Tom Corson-Knowles, Bryan Heathman13h 15m4.2 (26)$40