Audio only
Length12h 12m
About this audiobook
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and thus a lucrative—impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples—including the US Army, Heineken Experience, Autostadt, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Includes a bonus disc with graphics
Audiobook details
Rating★★★★ 3.9 (3.4K)
Includes Goodreads, Amazon, LibraryThing, StoryGraph
GenreBusiness and Economics
Length12 hrs 12 mins
Narrated byAlan Sklar
FormatAudiobook
Publish dateDec 15, 2012
LanguageEnglish
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Level UpRob Dial7h 42m4.6 (3.3K)$26 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m4.6 (1.5K)$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m4.6 (574)$1.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m4.5 (24.7K)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
You may also like
The Principle of RelativityAlbert Einstein7h 12m4.4 (1.2K)$2.30
The inventions, researches and writings of Nikola Tesla (Annotated)Thomas Commerford Martin16h 59m4.3 (1.3K)$2 · $0.00
A History of Video Games in 64 ObjectsWorld Video Game Hall of Fame7h 41m4.1 (477)$26 · $0.00
The PerfectionistsSimon Winchester11h 46m4.2 (9.9K)$29 · $0.00
Build RESTful Web APIs with ASP.NET CoreTessa Ibarra8h 29m$5 · $0.00
Async Python for BeginnersAdrian Okafor7h 26m$5
The history of money and bankingKidsChoice54m$12 · $0.00
Object-Oriented C++ You Can Build OnFelix Ibarra7h 52m$5 · $0.00
From Zero to Job-Ready Web DeveloperDesmond Abara7h 33m$5 · $0.00
C# for Absolute BeginnersVincent Whitlock7h 51m$5 · $0.00
APIs Developers Love to UseLydia Sandoval7h 53m$5 · $0.00
C++ for Absolute BeginnersFelix Halloran7h 7m$5 · $0.00
The Recent Revolution in Organ BuildingGeorge Laing Miller4h 27m$2 · $0.00
Concurrent and Parallel C++Noor Abara7h 8m$5 · $0.00
Power Electronics Principles and Problem SolvingFarah Abdulrahman17h 23m$99
AWS for Busy BeginnersPriya Holloway7h 48m$5 · $0.00
Build Your First ASP.NET Core AppCurtis Sandoval7h 57m$5 · $0.00
Pass the AWS Solutions ArchitectDaria Whitlock7h 26m$5 · $0.00
Florida Air A Contractor Exam Study GuideMarie Peterson7h 55m$10
Pass the AWS DevOps Pro ExamReza Fontaine7h 32m$5 · $0.00