Audio only
Length3h 5m
About this audiobook
""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning""
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.
Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.
Audiobook details
Rating★★★★ 4.1 (2.3K)
Includes Goodreads, LibraryThing, Amazon, StoryGraph
GenreBusiness and Economics
Length3 hrs 5 mins
Narrated byGeoffrey A. Moore
FormatAudiobook
Publish dateDec 20, 2006
LanguageEnglish
More from Geoffrey A. Moore
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Level UpRob Dial7h 42m4.6 (3.3K)$26 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m4.6 (1.5K)$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m4.6 (574)$1.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m4.5 (24.7K)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
You may also like
Seeing Around CornersRita McGrath7h 46m4.1 (886)$26 · $0.00
The Book of WilliamPaul Collins6h 43m4.1 (682)$17
SpacefarersChristopher Wanjek12h 1m4.1 (471)$23
Online Business ModelsAnthony Ekanem35m$4 · $0.00
Friction and Bearing TribologyElena Ferraris12h 31m$66
Keeping the EdgeDick Schaaf11h 27m$23 · $0.00
Don’t Die BrokeMargaret A. Malaspina6h 32m3.3 (50)$14 · $0.00
Dimensional Modeling for Data WarehousesSofia Petrova15h 17m$75
Build a Real-World App with ASP.NET CoreTheo Calderon8h 19m$5 · $0.00
Async JavaScript, UntangledVictor Fontaine7h 36m$5 · $0.00
Pass the CKAD ExamMarcus Iqbal8h 9m$5 · $0.00
How to Learn About Blockchain and Cryptocurrencies in 48 Hours or LessUnknown Author44m$17 · $0.00
Outsourcing for Your BusinessAnthony Ekanem52m$4 · $0.00
SharePoint for Beginners Made SimpleRuth Callender4h 20m$15
The 2020 WorkplaceJeanne C. Meister, Karie Willyerd9h 44m3.8 (574)$29 · $0.00
Linux For BeginnersRodrigo Montini3h 9m$7 · $0.00
Outlook Calendar Made SimpleRuth Callender3h 54m$8
An In-Depth Exploration of Sewage Treatment With 8 Key BooksWilliam Charles Easdale, Harold E. Babbitt, H. Alfred Roechling, Alfred Stowell Jones, Edward John Schneider, Theodore Clifford Phillips, Henry N. Ogden, H. Burdett Cleveland, Association of Official Agricultural Chemists, American Public Health Association. Laboratory Section, American Chemical Society, George M. Warren, Theobald Smith38h$1.99 · $0.00
Chemical Separation Process OperationsBethan Trelawny15h 15m$95
Technology ManagamentRobson Paniago Et Al13h$6 · $0.00