Jeffrey Porzio has spent 25+ years optimizing B2B marketing campaigns across Fortune 100 brands, global agency networks, and cloud partner ecosystems. As founder of Cadence B2B, an AI-native marketing intelligence firm, he develops frameworks where experienced human judgment and AI work together to reveal what benchmarks hide. His book, "The Benchmark Lie" (March 2026), argues that as AI commoditizes execution, cross-discipline marketing expertise becomes exponentially more valuable—not less.
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