How AI-Powered Marketing Makes Experience More Valuable Than EverBy Jeffrey Porzio
Listen with Sir Michael Caine™ and 1,000+ voices
Length6h 58m
About this audiobook
Every benchmark report you've ever presented was statistically meaningless. Not imperfect. Not incomplete. Mathematically broken.
In "The Benchmark Lie," Jeffrey Porzio dismantles the industry's most comfortable fiction: that comparing your campaigns to aggregated averages tells you anything useful. It doesn't. Benchmarks aggregate incomparable campaigns into statistical noise, and the platforms selling them have no incentive to tell you otherwise.
The alternative isn't better benchmarks. It's a fundamentally different way of thinking about campaign intelligence.
With 25+ years of B2B digital marketing experience, Porzio gives sophisticated marketers the framework to stop measuring success against fiction — and start building real competitive advantage.
