The Benchmark Lie
How AI-Powered Marketing Makes Experience More Valuable Than EverBy Jeffrey Porzio
Length6h 58m
About this audiobook
Every benchmark report you've ever presented was statistically meaningless. Not imperfect. Not incomplete. Mathematically broken.
In "The Benchmark Lie," Jeffrey Porzio dismantles the industry's most comfortable fiction: that comparing your campaigns to aggregated averages tells you anything useful. It doesn't. Benchmarks aggregate incomparable campaigns into statistical noise, and the platforms selling them have no incentive to tell you otherwise.
The alternative isn't better benchmarks. It's a fundamentally different way of thinking about campaign intelligence.
With 25+ years of B2B digital marketing experience, Porzio gives sophisticated marketers the framework to stop measuring success against fiction — and start building real competitive advantage.
Audiobook details
GenreBusiness and Economics, Technology
Length6 hrs 58 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateMar 17, 2026
LanguageEnglish
Table of contents
1Introduction
95. How Campaigns Rhyme
2Dedication
106. The Five Dimensions
3Author's Note
117. Finding Rhymes—The Human-AI Moat
4Introduction
128. How AI Enables Pattern Recognition at Scale
51. The $50K Mistake
139. Privacy-First Intelligence
Show all chaptersShow less
62. Why Averages Lie
1410. Evaluating Pattern Recognition Approaches
73. The False Comfort of Benchmarks
1511. The Choice Ahead
84. Multi-Dimensional Pattern Recognition
16A Final Word
Sales Success for the RookieSteve Lentini3h 49m$15
The Business of StoriesSusan Payton3h 58m$20 · $0.00
A Bridge Not Too FarDeepak Ohri4h 55m$15
AretéBrian Johnson19h 57m$35
Level UpRob Dial7h 42m$26 · $0.00
Hal Moore on LeadershipHarold G. Moore, Mike Guardia5h 6m$17
Basic Economics, Fifth EditionThomas Sowell28h 6m$40
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m$33 · $0.00
Military Culture ShiftCorie Weathers13h 13m$25 · $0.00
Saving Social CareNeil Eastwood4h 54m$18 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m$26 · $0.00
ApolloCharles Murray, Catherine Bly Cox18h 15m$30
Improvised Weapons and Munitions - The Official U.S. Army ManualU.S. Department of the Army4h 38m$2 · $0.00
Frosty: The incredible true story of the boy from Doonside who became a Bathurst kingMark Winterbottom8h 9m$26 · $0.00
Cadillac Desert, Revised and Updated EditionMarc Reisner27h 56m$30
The Honey BusMeredith May9h 31m$25 · $0.00
Operation PedestalMax Hastings12h 29m$29 · $0.00
When the Heavens Went on SaleAshlee Vance18h 20m$40 · $0.00
The Collected Works of Nikola TeslaNikola Tesla48h 43m$2 · $0.00
Everybody Has a Podcast (Except You)Justin McElroy, Travis McElroy, Griffin McElroy5h 9m$24 · $0.00
Hands of TimeRebecca Struthers8h 8m$26 · $0.00
Never Lost AgainBill Kilday10h 1m$29 · $0.00
How the Internet HappenedBrian McCullough13h 28m$23 · $0.00
Collected Writings of Nikola TeslaNikola Tesla, Thomas Commerford Martin21h 50m$1 · $0.00
Just AspireAjai Chowdhry9h 13m$29 · $0.00
The Little Book of AliensAdam Frank8h 20m$26 · $0.00
KargilV.P. Malik15h 18m$24 · $0.00
Fire on the HorizonTom Shroder, John Konrad8h 23m$26 · $0.00
The Boy Who Harnessed the WindWilliam Kamkwamba, Bryan Mealer10h 5m$29 · $0.00
Mars Rover CuriosityRob Manning, William L. Simon7h 43m$20
Across the Airless WildsEarl Swift10h 8m$29 · $0.00
You may also like
Change by Design, Revised and UpdatedTim Brown7h 37m$26 · $0.00
Design(s) for LawRossana Ducato, Enguerrand Marique, Alain Strowel19h 1m$29 · $0.00
The AI ConEmily M. Bender, Alex Hanna7h 51m$26 · $0.00
God's TheoremOsrit Otnas5h 55m$6 · $0.00
The Information TradeAlexis Wichowski8h 56m$29 · $0.00
Edgar Allan Poe: Complete Essays, Literary Studies, Criticism, Cryptography & Autography, Translations, Letters and Other Non-Fiction WorksEdgar Allan Poe54h 39m$2 · $0.00
The Power Of Mass PersuasionEdivaldo Ascaneo28m$6 · $0.00
Reengineering the CorporationMichael Hammer, James Champy1h 29m$16 · $0.00
Planet GoogleRandall Stross7h 44m$17 · $0.00
Seen Yet UnseenBärí A. Williams7h 33m$23
Making Sense of ChaosJ. Doyne Farmer9h 38m$23
Echo ChamberA. C. Fuller6h 15m$17
The 10-Hour Work MonthLaura Anderson6h 23m$23
Your Behavior Will Be MonitoredJustin Feinstein6h 56m$23
Google ItAnna Crowley Redding4h 18m$15
American Health — Who Gets PaidRobin Blackstone MD1h 31m$15
Digital EarthSarah Katz2h 12m$22 · $0.00
Back to Basics ManagementMatthew J. Culligan, C. Suzanne Deakins, Arthur H. Young5h 9m$14
Ai Revolution And Its Unstoppable Global ImpactEveraldo Santos Silva1h 27m$7 · $0.00
AI in the Writing WorkshopDennis Magliozzi, Kristina Peterson5h 28m$20