Dr. John Schell is the founder of Sarcodes AI and the author of The AI Starting Point. For over two decades, he has helped businesses implement technology that actually works — cutting through hype to deliver measurable results. He holds a PhD in Engineering from the University of Texas, an Executive MBA, and a Certificate in AI for Leaders. John wrote this book because he kept meeting smart business owners paralyzed by too many options and not enough clarity. He lives in Austin, Texas.
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