6Chapter Four: Because singers sell soap, Mr Norman
16Chapter Fourteen: Blowing Shit Up
7Chapter Five: From Barnum to Brands
17Chapter Fifteen: The Dark Interloper
8Chapter Six: David Beckham’s Sarong
18Chapter Sixteen: The Trouble With Ideas
9Chapter Seven: Energy, Essence and Icons
19Conclusion: Reclaiming Creativity
10Chapter Eight: A Face in the Piazza Navona
20Closing Credits
