6Customer Lifetime Value (LTV)
33What changes in each function
7Customer Acquisition Cost (CAC)
34The meeting cadence
8The LTV:CAC ratio
35One number, one person
9CAC payback period
36Months two and three
10The numbers that lie
37When it clicks
11Chapter 4: Benchmarks and ratios that matter
38When the numbers say stop
12The 3:1 and where it comes from
39Installation checklist
13What the numbers actually look like
40Part V: The future of value
14The shift: what changed and when
41Chapter 12: The LTV-CAC Operating System
15How to actually use benchmarks
42Chapter 13: Beyond the metrics
16Reading your own number
43Chapter 14: Tools, templates, and tech
17The quiet killer: gross margin
44Chapter 15: Building the Two Numbers Slide
18What benchmarks cannot tell you
45Glossary of key terms
19Part II: The Value Lens
46Appendices
20Chapter 5: Introducing the Value Lens
47SaaS, SMB segment
21Chapter 6: Understanding and increasing LTV
48SaaS, enterprise segment
22Chapter 7: Understanding and reducing CAC
49Marketplaces
23Part III: Advanced analytics and strategy
50DTC e-commerce
24Chapter 8: The LTV–CAC Growth Map
51Fintech
25Chapter 9: The X-Ray
52ClimateTech and hardware-heavy businesses
26Chapter 10: Simulation-driven strategy
53About the author
27Part IV: Alignment and execution
