THE RIVER HAS CHANGED
Broadcast is dead. Presence is next.By Mario Uvera
Length2h 16m
About this audiobook
The "Rock Star Effect" — the broadcast-era machinery that could turn an unknown into a global phenomenon in eighteen months — wasn't magic, it was infrastructure. Payola, radio, MTV, network TV, and shelf space all funneled mass attention into shared cultural memory. The algorithm dismantled that infrastructure. Social media became interest media, where relevance beats reach, niches beat universality, and two people in the same household can live in entirely different cultures. The river didn't just split — it became mist.
Audiobook details
GenreBusiness and Economics
Length2 hrs 16 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateApr 7, 2026
LanguageEnglish
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