1CHAPTER 1 — THE OPTION
8CHAPTER 8 — OPTIONAL PUBLISHING
2CHAPTER 2 — THE MYTH OF NECESSITY
9CHAPTER 9 — OPTIONAL LABELS
3CHAPTER 3 — THE MECHANISM OF LEVERAGE
10CHAPTER 10 — OPTIONAL AWARDS
4CHAPTER 4 — THE EVIDENCE LEDGER
11CHAPTER 11 — OPTIONAL TASTEMAKERS
5CHAPTER 5 — THE RECLASSIFICATION PROTOCOL
12CHAPTER 12 — THE NUANCE CLAUSE