Audio only
Length12h 12m
About this audiobook
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and thus a lucrative—impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples—including the US Army, Heineken Experience, Autostadt, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Includes a bonus disc with graphics
Audiobook details
GenreBusiness and Economics
Length12 hrs 12 mins
Narrated byAlan Sklar
FormatAudiobook
Publish dateDec 15, 2012
LanguageEnglish
AretéBrian Johnson19h 57m$35
Level UpRob Dial7h 42m$26 · $0.00
Hal Moore on LeadershipHarold G. Moore, Mike Guardia5h 6m$17
Basic Economics, Fifth EditionThomas Sowell28h 6m$40
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George20h 24m$2 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m$18 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m$33 · $0.00
Military Culture ShiftCorie Weathers13h 13m$25 · $0.00
This Is Going to HurtAdam Kay5h 47m$24 · $0.00
Saving Social CareNeil Eastwood4h 54m$18 · $0.00
You may also like
The Money Pit, Vol. 1Tom Kraeutler, Leslie Segrete10h 17m$20
The Principle of RelativityAlbert Einstein7h 12m$2.30
The Romance of Modern MechanismArchibald Williams10h 41m$2 · $0.00
TrainsJulie Murray12m$1
Discoveries and Inventions of the Nineteenth CenturyRobert Routledge43h 30m$1 · $0.00
Learn German with Thirst for Knowledge - Lesson 2Benjamin Recker2h 2m$7 · $0.00
Remarks on the Proposed Railway Between Birmingham and LondonAnonymous57m$2 · $0.00
The Recent Revolution in Organ BuildingGeorge Laing Miller4h 27m$2 · $0.00
Linotype ManualVarious57m$1 · $0.00
Experiments with Alternating CurrentsNikola Tesla9h 6m$1 · $0.00
Rapid Spanish (Latin American), Vol. 3Earworms Learning1h 16m$15
Rapid Maltese Vol. 1Earworms Learning1h 14m$15
RaunchyBill Brown Jr.49m$5
Comptine D'un Autre ÉtéBill Brown Jr.34m$4
Waltz 2 - CarulliiBill Brown Jr.13m$1
Three Little WordsBill Brown Jr.36m$4
CaravanBill Brown Jr.1h$5
Singing in the RainBill Brown Jr.25m$2
Cotton FieldsBill Brown Jr.49m$5
Hi-Heeled SneakersBill Brown Jr.30m$4