1Introduction
6CHAPTER FOUR: The Trend Machine
2Invocation: Before You Read This
7CHAPTER FIVE: The Algorithm’s Wounds
3CHAPTER ONE: The Heisenberg Problem
8CHAPTER SIX: The Irony Trap
4CHAPTER TWO: The Authentic Spark
9CHAPTER SEVEN: Unplugging the Lens
5CHAPTER THREE: The First Mirror
10A Note on Returning