Strategy is tangible - and something we do together
By Sanne Markwall & Henriette Rald
Length3h 13m
About this audiobook
"Strategy is tangible - and something we do together" provides a practical, no-nonsense guide to demystifying strategy work. Authors Sanne Markwall and Henriette Rald introduce a simple, structured 3-phase model that transforms complex strategic thinking into concrete, actionable steps.</p><p> </p><p>Moving beyond heavy theory, this book focuses on what actually works: making difficult choices, involving employees, and ensuring execution. It guides you through essential tools like SWOT, PESTEL, and Must-Win Battles, while integrating modern imperatives like Artificial Intelligence and sustainability.</p><p> </p><p>Whether you are a CEO of an SME, a strategy manager, a board member, or a student, this book offers the tools to turn strategic ambitions into reality. It serves as a "do-it-yourself" manual for creating a living strategy that doesn't just sit on a shelf but drives daily operations and growth.
Audiobook details
GenreBusiness and Economics
Length3 hrs 13 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateDec 17, 2025
LanguageEnglish
Table of contents
1Introduction
2Preface
3Introduction
4CHAPTER 1: Introduction to strategy and to the book
5Good strategy work is about reuse and rethinking
Show all chaptersShow less
6How to use this book
7CHAPTER 2: Preparation
8What is the level of ambition?
9Who should be involved?
10Important documents
11CHAPTER 3: The external perspective – view the organisation from the outside in (step 1)
12The wider world
13The industry
14Customers
15Use the insights to formulate opportunities and threats
16Summary
17CHAPTER 4: The internal perspective – see the organisation from the inside out (step 2)
18Four bottom lines
19Infrastructure
20Owner’s and manager’s preferences
21Use the insights to formulate strengths and weaknesses
22Summary
23CHAPTER 5: Artificial intelligence and sustainability (step 3)
24Artificial intelligence
25Find inspiration
26Sustainability
27Use the insights to formulate strengths, weaknesses, opportunities and threats
28Summary
29CHAPTER 6: The future – no one knows what it holds, but we are all helping to shape it (step 4)
30Four scenarios
31Do you notice anything new?
32Summary
33CHAPTER 7: Vision, mission and values (step 5)
34The vision – what you are striving for
35The mission – why you go to work every day
36The values – the way you behave
37Summary
38CHAPTER 8: The important opt-outs and strategic change requirements (step 6)
39The prioritised SWOT
40The activated SWOT – the TOWS model
41The red and green traffic lights
42Summary
43CHAPTER 9: From traffic lights to themes and goals (step 7)
44Describe the battles you need to win
45Set relevant goals
46A brief review of the vision and mission
47Summary
48CHAPTER 10: Time to execute (step 8)
49You must prioritise again and again
50Keep it simple and make it visual
Sales Success for the RookieSteve Lentini3h 49m$15
The Business of StoriesSusan Payton3h 58m$20 · $0.00
A Bridge Not Too FarDeepak Ohri4h 55m$15
AretéBrian Johnson19h 57m$35
Testtrainer Logisches DenkenGRETA CRENSHAW10h 11m$12.50 · $0.00
Level UpRob Dial7h 42m$26 · $0.00
Hal Moore on LeadershipHarold G. Moore, Mike Guardia5h 6m$17
Basic Economics, Fifth EditionThomas Sowell28h 6m$40
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George20h 24m$2 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m$18 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m$18 · $0.00
You may also like
Think, Focus, Grow RichRobert4h 38m$6 · $0.00
The Hidden Power of AI for Financial GrowthNora V. Halden3h 33m5.0 (1)$2.30 · $0.00
The In-Car-Nation CodeDr. Engelbert Wimmer20h 15m$21 · $0.00
Successful Self-Publishing: How to Self-Publish and Market Your BookJoanna Penn3h 23m Only with Ultra
OutskillPartha Basu6h 10m$24 · $0.00
RepluggedSatnam Bains13h 47m$14 · $0.00
Open to WorkRyan Roslansky, Aneesh Raman5h 56m$24 · $0.00
The AI RevolutionTorsten J. Koerting3h 11m$5 · $0.00
MeconomyMarkus Albers5h$8 · $0.00
Seeing Around CornersRita McGrath7h 46m$26 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
A Basic History of the United States, Vol. 4Clarence B. Carson12h 33m$23
The Human DriftJack London3h 32m$2.30
Never Lost AgainBill Kilday10h 1m$29 · $0.00
Career: Salary, Remuneration, Positions And FunctionsJoaquim Carlos Lourenço4h 3m$6 · $0.00
Learn German with Thirst for Knowledge - Lesson 2Benjamin Recker2h 2m$7 · $0.00
TelecosmGeorge Gilder11h 14m$21 · $0.00
Business Plans for Dummies 2nd Ed.Paul Tiffany, Steven Peterson3h 12m$18 · $0.00
Introduction manual to S&OPCristina Peña1h 34m$23 · $0.00
Day Trading AttentionGary Vaynerchuk8h 25m$28 · $0.00