1Introduction
30Four scenarios
2Preface
31Do you notice anything new?
3Introduction
32Summary
4CHAPTER 1: Introduction to strategy and to the book
33CHAPTER 7: Vision, mission and values (step 5)
5Good strategy work is about reuse and rethinking
34The vision – what you are striving for
6How to use this book
35The mission – why you go to work every day
7CHAPTER 2: Preparation
36The values – the way you behave
8What is the level of ambition?
37Summary
9Who should be involved?
38CHAPTER 8: The important opt-outs and strategic change requirements (step 6)
10Important documents
39The prioritised SWOT
11CHAPTER 3: The external perspective – view the organisation from the outside in (step 1)
40The activated SWOT – the TOWS model
12The wider world
41The red and green traffic lights
13The industry
42Summary
14Customers
43CHAPTER 9: From traffic lights to themes and goals (step 7)
15Use the insights to formulate opportunities and threats
44Describe the battles you need to win
16Summary
45Set relevant goals
17CHAPTER 4: The internal perspective – see the organisation from the inside out (step 2)
46A brief review of the vision and mission
18Four bottom lines
47Summary
19Infrastructure
48CHAPTER 10: Time to execute (step 8)
20Owner’s and manager’s preferences
49You must prioritise again and again
21Use the insights to formulate strengths and weaknesses
50Keep it simple and make it visual
22Summary
51Agree on a process for execution and be consistent
23CHAPTER 5: Artificial intelligence and sustainability (step 3)
52Summary
24Artificial intelligence
53CHAPTER 11: Strategic management and communication
25Find inspiration
54Culture eats strategy
26Sustainability
55Avoid strategy with strategy
27Use the insights to formulate strengths, weaknesses, opportunities and threats
56Make the framework clear and set employees free
28Summary
57Now you are ready for strategy
29CHAPTER 6: The future – no one knows what it holds, but we are all helping to shape it (step 4)
