11. Introduction
1112. Focus
22. What are the common pitfalls of strategic planning?
1213. Growth
33. Good Strategy is Unexpected
1314. Using Advantage
45. Bad Strategy
1415. Using Dynamics
56. Why So Much Bad Strategy?
1516. Inertia and Entropy
67. The Kernel of Good Strategy
1617. Putting It Together
78. Using Leverage
1718. The Science of Strategy
89. Proximate Objectives
1819. Using Your Head
910. Chain-Link Systems
1920. Keeping Your Head
1011. Using Design
2021. Disclaimer
