11. The Social Self: Perception and Influence of One's Own Person
35Implementation of Effective Moderation Methods
21.1 Self-Perception and Social Comparisons
363.3 Conflict Management and Fostering Cohesion
3Techniques for Realistic Self-Assessment
37De-escalation of Intergroup Conflicts
4Constructive Engagement with Social Comparisons
38Strengthening Group Cohesion Through Common Goals
5Formation of a Stable Self-Identity in Flux
39Integrative Approach to Outsiders and Deviating Opinions
61.2 Self-Presentation and Impression Management
404. Interpersonal Relationships: Attraction, Conflicts, and Prosocial Behavior
7Strategies for Conscious Self-Presentation
414.1 Fundamentals of Social Attraction and Liking
8Maintaining Authenticity in Social Interaction
42The Importance of Proximity and Mere Exposure
9Adapting One's Appearance to Social Contexts
43Similarity as a Factor for Stable Relationships
101.3 Cognitive Dissonance and Attitude Change
44The Perception of Physical Attractiveness and Its Effects
11Recognizing and Reducing Internal Contradictions
454.2 Promoting Prosocial Behavior and Helpfulness
12Promoting Self-Conviction Through One's Own Actions
46Action Steps to Overcome the Bystander Effect
13Strengthening Resilience Against Opinion Manipulation
47Practical Exercises for Strengthening Empathy and Altruism
142. Social Influence: Persuasion Strategies and Conformity Pressure
48The Art of Asking for and Accepting Help
152.1 Mechanisms of Targeted Persuasion
494.3 Dealing with Aggression and Partnership Conflicts
16Application of Central and Peripheral Persuasion Routes
50Analysis of Triggers for Aggressive Behavior
17Effective Use of Reciprocity and Social Proof
51Methods for Emotion Regulation and Impulse Control
18The Use of Liking and Authority in Argumentation
52Application of Negotiation Strategies in Couple Relationships
192.2 Dealing with Group Pressure and Conformity
535. Applied Social Psychology: Consumer and Behavior Control in Everyday Life
20Resistance to Normative Social Influence
545.1 Consumer Psychology: Understanding and Controlling Purchasing Decisions
21Critical Questioning of Majority Opinions
55The Effect of Advertising Messages and Brand Loyalty
22The Role of Allies in Strengthening One's Own Position
56Using Heuristics and Cognitive Biases in Shopping
232.3 Questioning Obedience to Authorities
57Designing Decision Environments for Behavior Guidance
24Recognizing Illegitimate Authority Claims
585.2 Applying Behavioral Psychology in a Social Context
25Strategies for Strengthening Personal Responsibility
59Building Positive Habits Through Social Reinforcement
26Practices of Constructive Dissent in Hierarchies
60Application of Learning Principles for Targeted Behavior Change
273. Group Psychology in Practice: Shaping Dynamics and Collaboration
61Self-Commitment as a Tool for Sustainable Goal Achievement
283.1 Increasing Group Performance and Productivity
625.3 Actively Reducing Prejudices and Stereotypes
29Methods to Prevent Social Loafing
63Awareness and Control of Automatic Thought Patterns
30Promoting Synergy Effects and Group Intelligence
64The Design of Positive Intergroup Contact
31Optimizing Communication Structures in the Team
65Creation of Common Superordinate Identities
323.2 Effective Decision-Making Processes in Groups
66Sources
33Measures for Preventing Groupthink
67Image Sources
34Techniques for Mitigating Group Polarization
