6Chapter IV. Time and Attention
24Chapter XVIII. The Role of Force, Patronage and Privilege
7Chapter V. Speed, Words, and Clearness
25Chapter XIX. The Old Image in a New Form: Guild Socialism
8Part III. Stereotypes
26Chapter XX. A New Image
9Chapter VI. Stereotypes
27Part VII. Newspapers
10Chapter VII. Stereotypes as Defense
28Chapter XXI. The Buying Public
11Chapter VIII. Blind Spots and Their Value
29Chapter XXII. The Constant Reader
12Chapter IX. Codes and Their Enemies
30Chapter XXIII. The Nature of News
13Chapter X. The Detection of Stereotypes
31Chapter XXIV. News, Truth, and a Conclusion
14Part IV. Interests
32Part VIII. Organized Intelligence
15Chapter XI. The Enlisting of Interest
33Chapter XXV. The Entering Wedge
16Chapter XII. Self-Interest Reconsidered
34Chapter XXVI. Intelligence Work
17Part V. The Making of a Common Will
35Chapter XXVII. The Appeal to the Public
18Chapter XIII. The Transfer of Interest
36Chapter XXVIII. The Appeal to Reason
