1Chapter 1: Behavioral Economics Explained – The Basics
44Psychological Basis: Why Limited Availability Increases Desirability
2What is Behavioral Economics?
45Marketing Examples: How Marketers Leverage Scarcity
3Human Irrationality at Work
46Travel Industry
4Key Principles: Loss Aversion, Anchoring, Social Proof, etc
47E-Commerce
5Loss Aversion
48Event Ticketing
6Anchoring
49Food and Beverage
7Social Proof
50How AI Can Help With This
8Scarcity
51Actionable Tips: Techniques to Create a Sense of Scarcity, Supported by AI
9Reciprocity
52Chapter 6: Reciprocity
10Authority
53Psychological Basis: The Principle of Returning Favors
11Relevance to Marketing: Why Marketers Should Care
54Marketing Examples: How Marketers Leverage Reciprocity
12How It Works In Practice: A Successful Campaign Using These Principles, Enhanced By AI
55You Can Have This For FREE
13Chapter 2: Loss Aversion
56Free Trial Software
14Psychological Basis: Why People Fear Losses More Than They Value Gains
57Hospitality Industry
15Marketing Examples: How Marketers Leverage Loss Aversion
58Retail
16Streaming Services
59Online Services
17Software Companies
60How AI Can Help With This
18Retail Brands: Free Returns and Money-Back Guarantees
61Actionable Tips: Methods to Incorporate Reciprocity into Your Marketing With AI Assistance
19Travel and Hospitality: Limited-Time Offers and Exclusive Deals
62Chapter 7: Authority
20Financial Services: Risk-Free Trials and Satisfaction Guarantees
63Psychological Basis: The Impact of Perceived Expertise and Credibility
21How AI Can Help With This
64Marketing Examples: How Marketers Leverage Loss Aversion
22Actionable Tips: How to Apply Loss Aversion In Your Campaigns With the Help of AI
65Automotive Industry
23Chapter 3: Anchoring
66Technology Sector
24Psychological Basis: How Initial Information Affects Decisions: Two Professors In One
67Healthcare and Wellness
25Marketing Examples: How Marketers Have Leveraged Anchoring
68Fashion And Beauty
26Apple's Sneaky Pricing Strategy
69Finance
27Car Dealerships
70How AI Can Help With This
28Real Estate
71Actionable Tips: How To Establish And Use Authority In Marketing, Supported By AI
29Retail
72Chapter 8: Bonus Strategies for Smart Marketing
30How Can AI Help With This?
73Strategy 1: The Use of a Value Ladder
31Actionable Tips: Strategies for Incorporating Anchoring in Marketing, Enhanced by AI
74Example
32Chapter 4: Social Proof
75Real-World Success
33Psychological Basis: The Influence of Others on Individual Decisions
76Strategy 2: Color Scheming
34Marketing Examples: How Marketers Leverage Social Proof
77Marketing Colors and Their Emotional Impact
35Airbnb and Booking.com
78AI Tools for Color Scheming
36Car Dealerships
79Strategy 3: The Positioning of Extras/Down-Sells
37E-commerce Platforms
80Example
38Hospitality Industry
81Real-World Success
39Tech Products
82AI Tools for Implementing and Enhancing Extras/Down-Sells
40Fashion and Beauty
83Conclusion
41How AI Can Help With This
84Get Out There and Kick Ass
42Actionable Tips: Ways to Use Social Proof in Your Marketing, Enhanced by AI
85Don't Be Afraid of AI
43Chapter 5: Scarcity
