Length8h 20m
About this audiobook
Excerpt: "The trend of everything in the business world to-day is specialization. To my knowledge, there has never been a book written on the subject of posting. I believed there was room for one—that such a book would be welcome to advertisers, and that such a popular form of publicity as posting should have representation in advertising libraries. That is the only possible excuse I have for offering this volume to the advertising world. There are so many forms of advertising to-day that have proven successful that no one would have the temerity to stand forth and say that any one medium is absolutely away and above better than any other medium. The wise advertiser has found that no one medium is "sufficient unto itself," and that only by dove-tailing different mediums can the maximum of results be secured. The purpose of this book is not to decry any medium of advertising, or place posting above all other advertising mediums, but to tell the truth about posting, its advantages, why it has proved one of the best forms of local advertising, and to give such information and crumbs of guidance as have been gleaned from a ten-year practical experience with posting and the expenditure of over a million dollars in that medium. I trust that in the following pages the story I have to tell may prove of profit to some and good, easy reading to all. I wish to thank my many advertising friends who have given me help with this book and encouraged me to issue it. May they not be disappointed!"
Audiobook details
GenreOther
Length8 hrs 20 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJan 5, 2024
LanguageEnglish
Table of contents
1Introduction
10Connecting Poster Advertising With Sales
2Why Bill-Posting Is a Good Medium
11General Hints to the Poster Advertiser
3Size of Posters
12General Hints to the Bill-Poster
4Cost of Posters
13Official Solicitors, Associated Bill-Posters and Distributors
5Copy and Sketches
14Comments on Posters Reproduced
Show all chaptersShow less
6Comments on Posters Reproduced
15GENERAL SUMMARY SHOWING POSTING POSSIBILITIES AND COST BY STATES
7Value and Harmony of Colors
16Official List Associated Bill-Posters (pt. 1)
8Bill-Posting For The Local Advertiser
17Official List Associated Bill-Posters (pt. 2)
9Checking the Service
18Official List Associated Bill-Posters (pt. 3)
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