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Summary
Apple and Samsung dominate the global smartphone industry through contrasting strategies—Apple with premium, closed ecosystems and Samsung with diverse, innovation-driven offerings.
Apple leads in profit margins and brand loyalty, while Samsung commands the largest global market share, especially in emerging markets.
AI, foldables, and spatial computing are reshaping their competition beyond smartphones, with both brands investing heavily in future technologies.
As the 2026 horizon approaches, the rivalry reflects not just market dynamics but the shaping of digital lifestyles and post-smartphone ecosystems.
