1Preface
413.1Introduction
21Entertainment Business Management
423.2Outlook of Digitalization: 3.2.1Digital Transformation in Entertainment Industry
31.1Introduction
433.3Mass Media and Entertainment Management: 3.3.1Types and Functions of Mass Media
41.1.1Artist, Event and Media Management
443.4Event Planning and Management
51.1.2Advertising, Marketing and Promotion in the Entertainment Business
453.4.1How to Determine the Size of Your Event?
61.1.3Business Laws and Ethics
463.4.2Types of Events
71.1.4Business and Management
473.5Exercise
81.2Media and Entertainment
484Scope in Entertainment Management
91.2.1Film
494.1introduction
101.2.2Television and Radio
504.1.1Entertainment Industry Experience
111.2.3Print
514.1.2Challenges of a Career in the Entertainment Industry
121.3Entertainment and Business
524.1.3Careers in Television, Film, and Broadcasting
131.4Exercise
534.2Presentation Skills
142Role of Entertainment Management
544.3E-Commerce
152.1introduction
554.3.1Mobile E-commerce (M-commerce)
162.2Public Relations
564.3.2Examples of E-commerce
172.2.1Objective of Public Relations
574.3.3New Method of Purchase and Distribution
182.2.2Functions of Public Relations
584.3.4Online Business is Constantly Increasing Importance
192.2.3PR in the Entertainment Industry
594.3.5New Definition of Entertainment
202.3Marketing
604.3.6Movie Ticket Booking
212.3.1How Marketing works and helpful for Businesses?
614.3.7Payment System Solution
222.3.2Product
624.3.8Publishing
232.3.3Price
634.3.9Marketing and Promotion
242.3.4Place
644.3.10Movies on Demand
252.3.5Promotion
654.4Copywriting and Trademark Issues
262.3.6Types of Marketing
664.5Exercise
272.4Marketing & Advertising
675Popular Careers
282.5Entertainment Marketing
685.1introduction
292.6Differences between Entertainment Marketing and Advertising
695.2Entry-level Jobs
302.6.1Increasing Fragmentation
705.3Television Marketing
312.6.2The Growth of Streaming
715.4Concert Promoter
322.6.3Ad-supported Video on Demand
725.5Special Event Organiser
332.6.4Interactive Video, VR, and AR
735.6Potential Careers
342.7Research Analyst
745.7Entertainment Manager
352.7.1Types of Research Analysts
755.8Artist Manager
362.7.2Jobs and Career Opportunities
765.9Production Manager: 5.9.1Key Skills for Production Managers
372.7.3The Role
775.10Exercise
382.7.4Responsibilities
78Appendix
392.8Exercise
79Glossary
403Industries in Entertainment Management
80Index
