1Introduction
6CHAPTER 4: SPONSORED APOCALYPSE The Brand Safety Layer
2FRONT MATTER: THE TERMS OF SERVICE Invocation / Note to Reader
7CHAPTER 5: HUMAN CONNECTION VS. HIGH-SPEED DATA
3CHAPTER 1: ZERO DAY The Anatomy of the Itch
8CHAPTER 6: THE EXPANSION MAP Franchising the End
4CHAPTER 2: THE #ROTTOK PROTOCOL Social Contagion
9BACK MATTER: THE LOG-OUT Closing Ritual
5CHAPTER 3: THE CONTENT HOUSE MASSACRE Group Dynamics
